À propos de Camille
⭐️ 8+ Years in Brand Strategy & Fractional Marketing Leadership l Agency & Client-side
I help businesses clarify their positioning, audit their current ecosystem, restructure their workflows, and execute a cohesive brand strategy.
🎯 WHAT I DO BEST:
- Brand Identity & Positioning: Clarifying your unique value proposition, messaging frameworks, and aligning your 360° touchpoints.
- System Audit & Optimization: Observing your current marketing systems, identifying bottlenecks, and innovating better methods to execute.
- Fractional Leadership: Restructuring workflows, cross-functional coordination, and tracking KPIs to connect high-level strategy to daily execution.
📦 HOW WE CAN COLLABORATE:
- The Strategic Audit (2-4 weeks): An in-depth observation of your current brand positioning or website. I deliver a clear, system-level diagnosis and an innovative roadmap to reinvent what's not working.
Brand Strategy & GTM (1-2 months): Turning deep market research and clear thinking into a bulletproof market-entry scenario.
Fractional CMO Support: Long-term integration into your team to spearhead reorganization and manage your 360° marketing execution.
🚀 KEY ACHIEVEMENTS:
- Creative Industries (Music/Art): Built a centralized workflow (Asana) for 100+ tasks, saving teams 5–8 hours/week through system reorganization.
Premium Branding (Luxury): Led a website audit & brand-driven redesign. Delivered strategic diagnosis in 4 weeks, boosting session duration & conversion.
🌍 THE SPECIFICS:
- → Strategic or operational missions (Remote worldwide / On-site Madrid • Paris)
- → Trilingual: Fluent in English, French & Business Spanish
💬 NEXT STEP:
Your current marketing setup feels messy? Let's fix it. Send me a message to schedule a free 30-minute discovery call.
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Espagnol
Capacité professionnelle complète
Accepte de travailler sur site
Paris (jusqu’à 10 km)
Expériences
- MAISON PARISIENNE
Sur Malt
Digital Marketing Consultant – Brand AuditARTS & ARTISANATmars 2026 - mars 2026Paris, FranceConducted a high-level strategic audit of the digital ecosystem for Maison Parisienne and its leading artists (Simone Pheulpin & Pierre Renart).Objectives & strategic vision:- Ecosystem alignment: Analyzed the synergy between the gallery’s institutional authority and the artists' unique digital identities to ensure a cohesive 360° presence.
- Brand elevation: Defined strategic pillars to align the digital experience with 2026 luxury standards and the expectations of high-net-worth collectors.
- Audience resonance: Developed a framework to enhance brand desirability and foster deeper connections with international institutions and professional specifiers.
Responsibilities & concrete actions:- Strategic web analysis: Evaluated the digital architecture (SEO/E-E-A-T) and refined user journeys (UX) to create a seamless "Digital Flagship" experience.
- Narrative optimization: Crafted a sophisticated storytelling strategy focused on the "Artisans de la Matière," highlighting the value of time, craftsmanship, and artistic gesture.
- Operational Roadmap: Delivered a comprehensive 4-month implementation plan and defined key stakeholder roles to ensure long-term narrative and technical consistency.
- FreelanceMarketing Strategy & Business Development Consultantjanvier 2025 - Aujourd'hui (1 an et 5 mois)Supporting organizations and entrepreneurs in clarifying their vision, strengthening their brand presence, and driving business growth across Europe and North America.Main missions 🛠️🔍 Designed and implemented brand & communication strategies (audits, positioning, storytelling).✍️ Produced impactful content and tools (newsletters, social media, pitch decks, and sales presentations).🤝 Led business development initiatives: market research, B2B strategies, and partnership outreach.💬 Provided mentorship and career coaching: LinkedIn optimization, project structuring, confidence building.🎓 Designed and facilitated workshops for creative teams and organizations.Results 🚀
- Strengthened client visibility and narrative consistency across platforms.
- Developed new business frameworks for brands in art, design, and culture industries.
- Supported long-term brand growth through strategic positioning and authentic communication.
- MulticoloreDigital Marketing ManagerDIVERTISSEMENTS & LOISIRSmai 2022 - décembre 2024 (2 ans et 7 mois)Montreal, QC, CanadaLed the digital marketing strategy for two of Canada’s most iconic festivals, driving audience engagement and record ticket sales.Main missions 🛠️📈 Directed 360° digital campaigns (social media, website, CRM, newsletters).🧭 Supervised a marketing team and coordinated external partners.💌 Launched CRM and email marketing programs improving retention and engagement.🔍 Oversaw SEO and UX optimization across digital platforms.🎯 Integrated paid media strategies to support growth objectives.Results 🚀
- Increased digital engagement and conversion through data-driven marketing strategy.
- Boosted ticket sales and audience loyalty year over year.
- Built a unified marketing ecosystem across all touchpoints.
Avis
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Formations
- Bachelor of Commerce - BComConcordia University2018Major in International Business at the John Molson School of Business - Minor in Spanish
Certifications
- Google AnalyticsGoogle Digital Academy2024
- The Psychology of Emotions: An Introduction to Embodied CognitionUniversity of Cambridge2022