À propos de Aurelia
Senior Editorial & Content Marketing specialist with over 12 years of experience in storytelling and branding. Expert in integrating Generative AI workflows to scale premium brand identities and high-impact multi-channel campaigns. Bridging the gap between creative vision, AI-driven efficiency, and performance-driven results.
Anglais
Capacité professionnelle limitée
Français
Bilingue ou natif
Espagnol
Capacité professionnelle limitée
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- FreelanceEditorial Consultant & Journalistavril 2018 - Aujourd'hui (8 ans et 2 mois)Clients: Monoprix, Birchbox, Madame Figaro, L'Oréal, M6, Garnier, Wethenew...
- Strategic Direction: Piloting multi-channel editorial strategies through audits and benchmarks.
- Content Creation: Producing premium brand content, storytelling, and social media assets.
- Production Management: Managing end-to-end workflows from creative briefs to final validation.
- Performance Tracking: Analyzing KPIs to provide growth-driven strategic recommendations.
- BEAUTÉ PRIVÉEContent Strategistavril 2025 - mai 2026 (1 an et 1 mois)
- Leading 360° campaigns (CRM, Social Ads) using AI-assisted copywriting to boost conversion.
- Authoring high-end features and interviews while maintaining a premium, human-centric tone.
- Scaled content production via custom AI guidelines and brand DNA.
- Partnering with Design/Marketing to drive performance-led creative and workflow automation.
- CHANEL PARFUMS BEAUTÉ,Editorial Project Managermars 2023 - décembre 2023 (9 mois)
- Defined and executed the global corporate editorial strategy.
- Authored and validated press releases, interviews, and media kits.
- Synchronized internal departments and oversaw multilingual translations.
- Monitored editorial trends within the luxury and beauty sectors.
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Formations
- Master Mode, luxe et arts de vivreMod’art international2013Management de la mode, Histoire de la mode, Merchandising visuel, Gestion de projet, Plan de collection, Marketing, Technologie textile, Retail.
- Licence information-communication option médias et médiatisationUniversité paris 82011Ecriture journalistique, Stratégie de communication, Marketing, Sociologie de la communication, Histoire des médias, Sémiologie, Création publicitaire, Economie, Droit des médias, Photoshop.
Certifications
- IETLS (score : 7,5)British Council2013