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Xavier Meunier

data, analytics, digital performance and crm head

En télétravail depuis Paris

  • 48.8546
  • 2.34771
Proposer un projet La mission ne démarrera que si vous acceptez le devis de Xavier.
Proposer un projet La mission ne démarrera que si vous acceptez le devis de Xavier.

Localisation et déplacement

Localisation
Paris, France
Télétravail
Effectue ses missions majoritairement à distance

Préférences

Durée de mission
  • ≤ 1 semaine
  • ≤ 1 mois
  • entre 1 et 3 mois
  • entre 3 et 6 mois
  • ≥ 6 mois
Secteur d'activité
  • Automobile
  • Agence & SSII
  • Banque & assurances
  • Commerce de détail
  • Conseil & audit
+28 autres
Taille d'entreprise
  • 50 - 249 personnes
  • 250 - 999 personnes
  • 1000 - 4999 personnes
  • ≥ 5000 personnes

Vérifications

Langues

Catégories

Compétences (33)

Xavier en quelques mots

Expatrié français en Amériques, trilingue, expert en Marketing Digital et CRM 360°:

Traffic Acquisition and Conversion
Digital Strategy
E-Commerce
E-CRM
CRM
Automation
Loyalty
Web Product and Project Management
Lead Management
Consulting
Journey Management
Cross-channel and cross-device journey
Digital Performance
Personalized journey at scale.

Expériences

L'Oreal - L'Oréal Groupe

Luxe

Regional Data, ROI and Analytics Manager

Mexico, Mexique

janvier 2019 - Aujourd'hui

Managed countries: Mexico, Brazil, Argentina, Chile, Uruguay, Colombia, Peru and Central America

- Regional analytics strategy: audit, general set-up, alerts, dashboards, UX optimization, process.
- Data-driven attribution and measurement.
- Regional Tools deployment, optimization and dashboards: influencers management, social listening, sell-out consolidation.
- ROI: regional patterns detection across the region and marketing-mix guidelines to the countries.
- Tagging Plan: Data-Layer and Google Tag Manager, Google Analytics events, Facebook events and double-click floodlights set-ups.
- 1st party data activation and process automation
- Business Intelligence usage and optimization in the region
- Digital architecture integration and optimization

- Google Analytics 360
- Domo
- Google Data Studio
- DV360
- Google Ads
- Google Campaign Manager
- Traackr
- Netbase
- Salesforce Marketing Cloud
- Salesforce Commerce Cloud Analytics
- Google Tag Manager
- Facebook Events

RENAULT NISSAN B.V. - Groupe Renault - Holding

Automobile

Performance Digital Marketing & CRM Manager

Mexico, Mexique

avril 2017 - juin 2018

• Clients acquisition: Strategic annual plan of digital advertising campaigns and optimization: SEO, SEM, Email Marketing, Social Media, SMO, Paid Media, User Experience, Design Thinking, DMP, Programmatic buying, Attribution Model, TV sync, DCO. All digital ecosystem conected. Profitable 1st, 2nd and 3rd party audience identification and optimization.
• PRM & CRM: PRM & CRM: CRM deployment and optimization. Lead Management, Lead Scoring, cross channel Lead Nurturing, Social CRM, Call Center, Salesforce end-to-end
• Process optimization and cross-channel KPIs: "visit to lead to sales" between the departments: digital marketing, sales, products, after-sales, call-center and dealers
• Local and regional digital brand projects on the entire digital ecosystem: DMP, DCO, AEM,
• User Experience optimization, automation, seamless cross-channel, cross-device journey and conversion rates along the funnel.
• Digital and creative agencies management
• Traffic Acquisition and digital experience personalization on scale.
• Data gouvernance: Data availability and usage
• CRM data on-boarding.


• DMP local deployment and optimization
• DCO deployment and integration in monthly and always-on campaigns and in programmatic buying
• DMP and Salesforce connection. DCO and DSP connection. Facebook and Salesforce connection.
• Cross-channel and cross-device new journey analisis and reports
• Automatic digital report matrix
• Sales-on-Leads: +215%
• Call Center Performance
• Conversion Rate Optimization: +50%
• Ad Viewability: +30%
• Ad Fraude decrease

• Adobe Analytics, Adobe Experience Manager, Adobe Campaign
• Google 360, Google Adwords, Google Analytics, DoubleClick Campaign, DoubleClick Bid Manager, DoubleClick Mobile, Tableau
• Salesforce end-to-end
• Facebook Business Manager, Insights
• DMP
• DCO
• Brandwatch
• Drawbridge
• MOAT

Accenture - ACCENTURE ORGANISATION

Conseil & audit

Performance Digital Marketing and Management Consultant - 2 Projects in Banking: BBVA

Madrid, Espagne

juin 2016 - avril 2017

- Digital marketing strategy: Strategic playbook definition and operative model implementation at a global scale.
- Local deployment of digital marketing projects with specialised teams dedicated to train local teams and optimize marketing processes and performance of the sales funnel.
- Mentoring, training, and shadowing of digital marketing teams in multinational companies across several industries.
- SEO: On Page & Off Page (technical, content, universal, social & international), content migration.
- Paid Search assessment & optimization
- SEM & Paid Media: Adwords (search, GDN, GSP), Programatic buying, Display, Facebook & Twitter Ads, campaign strategy & management
- Web Analytics and sales funnel optimization
- Mobile Marketing and ASO
- Digital Marketing Assessment: traffic & conversion through the sales funnel.
- Conversion Funnel Optimization
- Online marketing: Web mastering, SEO/SEM, Social Media Marketing, Email Marketing, Content Marketing, Web Optimizing and E-commerce.
- Customer Journey definition.
- User Experience optimization: A/B testing and multivariate testing.

• Operational guide for each digital paid media implementation
• New efficient process design
• Email open Rate and CTOR increased

• Adobe Analytics, Target
• Silverpop (IBM)
• Google Search Console, Adwords, Analytics
• Facebook Business Manager

RENAULT NISSAN B.V. - Groupe Renault - Holding

Automobile

Performance Digital Marketing Manager & eCRM

juin 2015 - juillet 2016

Recommandations externes

Consultez les recommandations qu'a reçues Xavier

Formations

Certifications