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Samuel Medary

marketing strategy | content | native english

Paris, France

  • 48.8546
  • 2.3477
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Rejoignez la communauté Malt pour découvrir le profil complet de Samuel Medary

Compétences (37)

Samuel en quelques mots

A driven and enterprising marketing communications professional with nearly 10 years of experience executing effective campaigns using sound insight and rationale, compelling storytelling strategies and meticulous project execution.

▪ A strategic campaign architect, developing end to end, integrated marketing programmes utilising channels above and below the line with an emphasis on optimising digital strategies to boost return on marketing investment

▪ An efficient project manager and unflappable problem solver who capably manages large workloads in ambiguous contexts and develops strong relationships with stakeholders

▪ A tech aficionado and passionate storyteller who relishes a creative challenge, with a background in filmmaking and a passion for utilising new platforms

▪ A relationships-focused team player experienced in collaborating with a diverse array of commercial partners, across continents and cultures, leveraging a thorough understanding of 'people dynamics’ to foster trusted commercial relationships

Expériences

juillet 2017 - juin 2019 | City of London, United Kingdom

Télécommunications

GSMA

Marketing Manager

Led and executed a global content strategy showcasing life-changing initiatives enabled by mobile from over 40 of the world’s largest mobile operators (e.g. Vodafone, Orange, AT&T, Telefonica, China Mobile, Telenor, etc).
- Engaged over 40 of the world’s largest mobile operators to participate in the campaign, collaborating closely with their marketers, creating content aimed at shifting opinions of regulators and the public alike
- Worked with production companies and social media influencers from nearly every continent to create and distribute over 30 videos within 2 years
- Reached over 300 million people and achieved more than 30 million views
- Produced content for multiple industry events, including for the opening keynote at Mobile World Congress 2018 and 2019
- Campaign nominated for UK’s The Drum Social Buzz Awards 2019
- Received a company award recognising the campaign’s successes
février 2016 - mars 2017 | Auckland, New Zealand

Banque & assurances

Bank of New Zealand

Marketing Lead

Developed end to end, integrated marketing programmes utilising channels above and below the line with an emphasis on optimising digital strategies to boost return on marketing investment, retention, needs met and profitability for term deposit and savings products.
- Over-achieved ambitious FY16 retail deposits volume target by 20%
- Achieved aggressive FY17 retail deposits volume target seven months early
- Implemented the bank’s first automated marketing programmes using Marketo and trained colleagues to build their own
- Achieved highest performance tier within annual review, and was offered a permanent position in the team
août 2011 - novembre 2012 | Auckland, New Zealand

Agroalimentaire

Phenomenon Promotions

Senior Account Executive

Worked in Account Service agency-side for brand managers and marketing directors from many of New Zealand's leading FMCG brands, including the country’s most trusted brand for 8 years in a row, to coordinate integrated promotional activities, aimed at increasing trial, leveraging cross-promotion, achieving increased brand presence and awareness, increased sales and creating memorable and meaningful experiences to strengthen brand loyalty.
mars 2013 - février 2016 | Auckland, New Zealand

Télécommunications

2degrees Mobile & Broadband

Consumer Postpaid & Business Segments Campaign Manager

4 recommandations externes

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