Patrice Bosseaux

crm & marketing automation strategy consultant

Peut se déplacer à Bruxelles, Wavre

Tarif indicatif 750 €/ jour
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Localisation: Bruxelles, VB, Belgique

Peut travailler dans vos locaux à

Bruxelles et 50km autour
Wavre et 50km autour

Durée de mission: ≥ 6 mois

Secteur d'activité

Voyage & tourisme
Transports
Télécommunications
Santé & bien-être
Ressources humaines

+18 autres

Taille d'entreprise

2 - 10 personnes
11 - 49 personnes
50 - 249 personnes
250 - 999 personnes
1000 - 4999 personnes

+1 autres

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CRM & Marketing Automation Strategy Consultant, Digital & CRM Project Lead.

20+ years overall experience in marketing & ICT/digital consulting in Belgium and in Canada (5 years).

10+ years experience within digital marketing & communication agencies working with international as well as local brands, subsequently as Account Manager/Director, Project Manager, Client Partner, Program Manager and Strategist .

Now advising brands at the heart of their CRM & Marketing Automation strategy and leading their implementation.

Passionate and driven to deliver highly qualitative and meaningful digital customer experiences.

Specialties: Data-Driven Digital Marketing, Omnichannel Customer Engagement Strategy, CRM & Marketing Automation, Customer Experience Management, Digital & CRM Project Management.

Wide industry experience: Retail, Automotive, Telco, FMCG, e-Commerce, Construction, Finance / Captive Finance, Banking, Travel, Tourism, Fashion, Media & Publishing, Entertainment, Healthcare, Utilities, Public Institutions, Transportation, Education, Cultural, Consulting, HR Services & Recruitment.

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Fnac Vanden Borre - Fnac Vanden Borre

CRM Expert - En tant que freelance

Brussels, Belgium

novembre 2021 - Aujourd'hui (8 mois)

Ad interim CRM Manager.
Advising Fnac Vanden Borre Belgium on CRM & Marketing Automation strategy.
Defining and supervising the deployment of its CRM roadmap.
Supervising CRM Operations & Projects.

Active Ingredient

Freelance Digital & CRM Strategy Consultant / Owner - En tant que freelance

Brussels, Belgium

juin 2019 - Aujourd'hui (3 ans et 1 mois)

Advising brands and agencies on Digital Customer Experience, CRM & Marketing Automation strategy, omnichannel customer engagement and data driven digital marketing. Also providing Digital Program / Project Management & Digital Operations Management services.

Emakina

CRM & Marketing Automation Strategy Consultant - En tant que freelance

Brussels, Belgium

juin 2019 - novembre 2021 (2 ans et 5 mois)

Advising clients and account teams on CRM & Marketing Automation strategy, omnichannel customer engagement and data-driven marketing. Building up strategic and tactical recommendations for optimized customer acquisition, engagement & re-engagement, lead generation, conversion, loyalty & retention, repurchase and advocacy while leveraging smart data to deliver hyper-relevant omnichannel customer experiences across the consumer engagement journey.

Volvo Financial Services

Strategic Program Manager - Global CRM

Brussels, Belgium

août 2018 - juin 2019 (10 mois)

Digitas Belgium

Head of CRM / Customer Engagement Strategist

Brussels, Belgium

juin 2017 - août 2018 (1 an et 2 mois)

Advising clients and account teams, across the Publicis One agencies, on Customer Engagement & PRM/CRM strategy, building up strategic, technical and tactical recommendations, defining scope of work, budget and resource requirements, identifying and recruiting ad hoc CRM resources. Client strategic and tactical consultancy developing customer acquisition, engagement & re-engagement, lead generation, conversion optimization, loyalty & retention, repurchase and ambassadorship initiatives. Strategic supervision and review of CRM programs & projects from concept development through production, launch and post-launch assessment, for a variety of clients and sectors (Automotive, Travel, Healthcare, Retail, Telco, etc). Strategic supervision of all direct marketing & e-CRM campaigns. Type of projects: customer engagement strategy, PRM/CRM, customer acquisition, engagement & re-engagement, lead generation, conversion optimization, loyalty and retention, repurchase, direct & e-mail marketing, marketing automation (Adobe Campaign / Neolane, Selligent, Actito). Clients included: Nissan Benelux, BNP Paribas Fortis, Proximus, Abbott Diabetes Care, Thalys, Orange Belgium, etc

Digitas Belgium

CRM Client Partner

Brussels, Belgium

juin 2015 - juin 2017 (2 ans)

Lead D2NA (Digitas Dialog Nissan Agency) Benelux CRM delivery, as dedicated CRM Client Partner for Nissan Benelux:
- Building & maintaining a strong client relationship with Nissan Benelux CRM Management as trusted business partner
- Accountable for meeting revenue, profit, & growth objectives of CRM service delivery
- Advising client on CRM & customer engagement strategy
- Supervising end-to-end delivery of all (e-)CRM campaigns (direct & e-mail marketing)
- Coordinating project management and campaign management resources from our Benelux CRM core team involving local (Brussels) and remote (Paris) data, marketing automation (Neolane/Adobe Campaign) & production teams.

Havas Brussels

Senior Digital & CRM Project Manager

Brussels, Belgium

juin 2014 - juin 2015 (1 an)

Advising account management teams and clients on digital and CRM strategy, participating in pre-sales efforts, identifying and leveraging digital and CRM business opportunities, building up strategic and tactical recommendations, defining scope of work, budget and resource requirements. Managing the end-to-end implementation of digital and CRM projects from concept development through production, launch and post- launch assessment, for a variety of clients and sectors (Automotive, FMCG, Public Institutions, Utility, Healthcare, Banking, Media & publishing, Cultural, etc). Type of projects: Customer Acquisition and Loyalty campaigns, Prospect and Customer Dialogue Programs, Lead Generation & Conversion, Brand Activation campaigns, Mobile Applications, Display Advertising, Social Media, Email marketing, Content Marketing, Analytics, SEM/SEA. Clients included: Peugeot Belux, Sanofi Genzyme, EDF-Luminus, ING, L'Oréal Laroche-Posay, Roularta Media Group, Mondelez, Ferrero, RTL Group, etc.

J. Walter Thompson Brussels

Account Director

Brussels, Belgium

mai 2011 - août 2013 (2 ans et 3 mois)

As account director, my role involved account management of a portfolio of brands, coaching of junior account managers as well as coordination of our production team. I also provided consultancy on digital/CRM strategy and took care of project management for various brands across our client portfolio. For more than two years, I have been accountable for leading the execution of many of the CRM programs and campaigns for Audi Import, as well as porting cross-brand initiatives to other brands of the D'Ieteren Group such as VW, Skoda, Seat and Volkswagen D'Ieteren Finance. Types of projects: Digital/CRM Strategy, eCRM programmes and campaigns, dialogue marketing, Selligent Interactive Marketing (SIM) platform, Internet / Extranet / CMS-based website development (.NET, Umbraco), Email marketing, Brand Activation, Social Media, Analytics. Clients included: Audi, Volkswagen, Skoda, Seat, Volkswagen D'Ieteren Finance

Emakina

Account Manager

Brussels, Belgium

septembre 2010 - mars 2011 (6 mois)

Part of the Web Building core team, my role involved looking after a portfolio of client accounts, ensuring the commercial follow-up, detecting new opportunities and developing valuable proposals. Together with our strategic team, elaborating new projects, advising clients and improving the expected results of their interactive communication. Types of projects : CMS based website design & development (.NET, Tridion, Sitecore, Umbraco), brand activation campaigns, e-mail marketing, SEO, SEM, SMM. Clients accounts included: Total, Flammarion, Thomas & Piron, Ixina, etc.

Blue - Global Blue Holding

Account Director (Freelance) - En tant que freelance

mars 2010 - juin 2010 (3 mois)

Founded in 1998, Montreal-based BLUE Communications Inc. is a digital agency & design studio all about art & technology with a multidisciplinary team that specializes in online branding, design, content strategies & IT development. My role involved interim management of a portfolio of client accounts as well as hands-on project management. Types of projects: Branding, Website design and development, communication-marketing strategy and planning, promotional campaigns, e mail marketing, SEO, SEM, SMM. Client accounts included Proment (pointenord.ca, zuni.ca), World Anti-Doping Agency, Health Partners International of Canada, Rio Can, Desjardins Cité-du Nord, Duoject Systems.

BELL CANADA

Associate Director - Recruitment

mai 2009 - mars 2010 (10 mois)

Bell Canada is the country's leading telecommunications organization. My role involved implementing innovative talent acquisition strategies (social media recruiting) and managing the end-to-end recruitment of expert ICT/Web resources for Bell Professional Services division including :
- Bell Web Solutions (previously known as Cesart : Online Consulting Services, Web Development, Usability and Accessibility, Web Analytics and Optimization, Interactive Marketing and Promotion and Electronic Delivery Services) ;
- IT/Web Development (.NET, Java, PHP, Flash/Flex, ATG, etc) ;
- Network Solutions (Data, Voice, Wireless, Unified Communications) ;
- Security (Risk Management, Identity and Access Management, Infrastructure Protection) ;
- Systems & Storage (Virtualization, IT Optimzation and Consolidation, etc) ;
- Business Transformation (ERP, CRM, Asset Management)

Sapphire Canada

Recruitment Delivery Manager / Team Lead

Montreal, QC, Canada

juin 2005 - mai 2009 (3 ans et 11 mois)

Sapphire Canada is the country's leading provider of IT staffing services. Leading a recruitment team based out of our Montreal branch to ensure fast and effective delivery of expert ICT/Web resources (permanent and contract staffing) to our strategic clients in Montreal and environs. Client accounts included Desjardins, Telus, Banque Laurentienne, Hydro Quebec, Loto-Quebec, Banque Nationale, etc.

ZB22 / Ubiquity

Business Development Manager - En tant que freelance

Brussels, Belgium

avril 2004 - mai 2005 (1 an et 1 mois)

Business Development and Account Management services for ZB22, a belgian Interactive Marketing agency and its sister company Ubiquity, a belgian Java J2EE consulting organization. My role involved managing and further developing a portfolio of client accounts as well as hands-on project management of interactive marketing projects and recruitment. Types of projects: Website design and development, Promotional campaigns, e-mail marketing, advergaming. Client accounts included Texaco, Relaystar, eBay Belgium, BeTV (Canal+), Mastercard, Deutsche Bank, ExtraFilm, IAB Belgium and Philips.

Computer Futures - Computer Futures

Recruitment Consultant

Brussels, Belgium

août 2001 - avril 2004 (2 ans et 8 mois)

Providing recruitment services and delivery of expert ICT/Web resources to the largest companies based in Belgium and Luxembourg as well as to smaller local organizations. Principal recruitment consultant from the Contract Recruitment team for the following vertical markets: Web Development and e-Commerce, Application Development, Software engineering. Key client accounts included Philips, Accenture, Unisys, etc.

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Patrice Bosseaux

crm & marketing automation strategy consultant

Localisation et déplacement

Préférences

Vérifications

Langues

Catégories

Compétences (20)

Patrice en quelques mots

Expériences

Fnac Vanden Borre - Fnac Vanden Borre

Active Ingredient

Emakina

Volvo Financial Services

Digitas Belgium

Digitas Belgium

Havas Brussels

DigitasLBi Belgium

J. Walter Thompson Brussels

Emakina

Blue - Global Blue Holding

BELL CANADA

Sapphire Canada

ZB22 / Ubiquity

Computer Futures - Computer Futures

RedCorp

Université de Mons-Hainaut

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