BIA Consulting is specialized in IT Consulting, mainly for Retail Banking, Insurance and Corporate Investment Banking.
Definition and implementation of the commercial strategy
Consulting, prospecting, development, recruitment, management (20 consultants, 2 salespeople)
Result: 4M € turnover, 20 account openings
FoodTech :Meal kit delivery via subscription
• Designed, implemented and launched www.platefresh.fr
• Operated on/off line sales: e-mailing, ads, display, gorilla marketing
• Developed partnership with health and connected objects actors
• Built a team, a board, fundraising
• Set-up operational procedures (purchase, logistics, maintaining and managing the cold chain)
Specialized in photo-book, photo prints, personalized products, editing thought various brands (Photoservice.com, Photostation, E-center ...)
In charge post acquisition of the integration and synergies
• 10 e-commerce sites (E-center, Photoservice, Photostation, Atelier du Livre, etc)
• Renegotiated contracts
• Defined the strategy and the brand image (CRM, acquisition, mobile, social media)
• Successfully designed and implemented the online and e-commerce strategy (B2B, B2C, B2B2C)
• Launched www.ophtalmic-online.fr (B2C) and www.ophtalmic-compagnie.fr
• Digitalized the medical sales tools (for reps and ophthalmologists)
• Lobbying (ophthalmologists, opticians, French Government, Preferred Providers Organizations)
• Built end-to-end contactology department (sales perimeter, HR, objective, customer knowledge)
• Successfully launched 3 new products (that helped stabilize the revenue)
• Launched Health department with 2 products: Kelior (AMD), Mucilarm (against dry eye syndrome)
Management of multi-cultural teams (45 pers.): marketing, sales, business development, sourcing and IT.
Definition of the sales and marketing strategy (SEO, partnership, CRM)
In charge of the commercial negotiations with the strategic partners and suppliers.
Management of transversal projects.
Reorganisation of functional departments.
Creation and implementation of the financial and commercial reporting system.
Reorganization of a financial management team
Implementation of CRM systems
Definition of internet strategies
Implementation of operational reporting
Implementation of a new multi-channel distribution strategy (bank of 150 branches)
Launch of an online bank (n° 7 after 2 years)
Definition and implementation of a methodology to account for fixed assets (state-owned company of 102 centers)
Assistant Product Manager (breakfast et home care) / Successfully launched accessories e- commerce