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Maxime Taieb

expert e-commerce et transformation digitale

Peut se déplacer à Paris

  • 48.8638
  • 2.27667
Proposer un projet La mission ne démarrera que si vous acceptez le devis de Maxime.
Proposer un projet La mission ne démarrera que si vous acceptez le devis de Maxime.

Localisation et déplacement

Localisation
Paris, France
Peut travailler dans vos locaux à
  • Paris 16e Arrondissement et 50km autour

Préférences

Durée de mission
  • ≤ 1 semaine
  • ≤ 1 mois
  • entre 1 et 3 mois
  • entre 3 et 6 mois
  • ≥ 6 mois
Secteur d'activité
  • Agence & SSII
  • Banque & assurances
  • Commerce de détail
  • Conseil & audit
  • Divertissements & loisirs
+6 autres
Taille d'entreprise
  • 11 - 49 personnes
  • 50 - 249 personnes
  • 250 - 999 personnes
  • 1000 - 4999 personnes
  • ≥ 5000 personnes

Vérifications

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Langues

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Compétences (47)

Maxime en quelques mots

Depuis plus de vingt ans, je travaille avec des grands groupes de distribution de produits et de services (LVMH, Carrefour, Fnac Darty, Dixons Carphone), dans toute l'Europe et sur de nombreux marchés très compétitifs & en croissance (luxe, mode, beauté, EGP, GEM/PEM, PGC, alimentaire en drive et livraison...)
Mon objectif est toujours d'accélérer leurs activités et d'améliorer leur efficacité, en tirant le meilleur de ce que le digital apporte de mesurabilité, de performances et d'innovation.

J'ai notamment eu l'opportunité de concevoir, construire et opérer plusieurs activités pure-player, omnicanales et marketplaces opérant en France et en Europe pour des clients B2C, B2B, B2B2C.
Mes missions incluaient également la conception, la mise en place et l'opération d'activités de communication et marketing digitales, de programmes de fidélités et de roadmaps de digitalisation des points de vente
J'ai de plus été en charge de la transformation digitale de plusieurs entreprises & organisations, réalisées à chaque fois en collaboration avec toutes les équipes et Directions
Je garde constamment l'objectif d'implémenter les outils technologiques pertinents, fiables et adaptés aux utilisateurs et aux budgets disponibles tout en étant simplement redimensionnables pour supporter et accélérer la croissance des activités.

Expériences

Trailblazers Consulting

Conseil & audit

Fondateur - Directeur Digital & Innovation

Paris, France

janvier 2021 - Aujourd'hui (1 an et 7 mois)

Created in january 2021, Trailblazers is a brand new and innovative company with over 20 years of experience in omnichannel retail, specialized in working with brands and distributors to accelerate their businesses and improve efficiency.

We are leveraging over 20 years of experience and collaboration with large leading retail Groups & brands (LVMH, Carrefour, Fnac Darty, Dixons Carphone), across Europe and in highly competitive & growing markets (mluxury, fashion, beauty, Food/Grocery & FMCGs, Consumer electronics & home appliances…), designing & rolling out their digital transformation, accelerating their commercial activities and improving their profitability, using every digital tools & assets bringing measurability, performances & innovation.

We promote and insure the collaboration of all the departments & teams within an organisation: Comex & local management, Marketing & Communication, Commercial & Retail/Wholesale Sales, Supply & Logistics, HR, Legal & Finance, to provide the best results whether you're dealing with:
- Design & roll out ambitious omnichannel digital strategies, business/operation/organisational models, based on precise & reliable clients data
- Design, roll out cross-channel unified commercial activities and operated them on the more efficient retail channels: retail/wholesale e-commerce, marketplaces, POS & Digital in store
- Use the most efficient 360° communication & marketing tools (emails & sms, social networks & liveshopping experiences, loyalty programs…) to identify & target clients & prospect with measure efficiency & results
- Identify and set-up the most reliable scalable & operationally & financially relevant technologies to support growth and commercial performances
Transformation digitale E-commerce Marketplace omnicanal Fidélisation Marketing digitalisation des points de vente department store crosscanal CRM Réseaux sociaux Data visualisation Innovation Stratégie webmarketing Stratégie commerciale modèle économique Communication digitale Technologie Stratégie SI Systèmes d'information B2C B2B Digitalisation des magasns Digital in sotre Customer Journey Customer experience Expérience clients User Experience Design programme de fidélité

GROUPE BON MARCHÉ : Le Bon Marché Rive Gauche et La Grande Epicerie de Paris.

Luxe

Chief Digital & Innovation Officer / Directeur Digital et Innovation

Paris Area, France

juin 2018 - janvier 2021 (2 ans et 7 mois)

Opened in 1852, Le Bon Marché offers women/men/children fashion, accessories, jewellery, tableware & design; as well as cultural exhibitions, furniture & contemporary arts collections for a unique Experience
Created in 1923, La Grande Épicerie de Paris is the most ambitious food hall concept in Europe. French artisans’, architects’ & artists’ savoir-faire offers a broad range of products from all over the world or made on premises for a unique gastronomic experience

The Digital & Innovation team is newly created, to engage the digital transformation, while cultivating our Parisian & traditional retail DNA

Member of the Executive Committee
- Strategic roadmap, brand positioning & development
- Worldwide prospection/benchmark for latest retail concepts, products & services
- Managing 60 persons with broad experience, knowledge & expertise

Group digital transformation
- Omni-channel pain points resolution, to improve Customer Experience & teams’ efficiency
- Build/reinforce the foundations of our digital transformation
- Innovation & Instore Digital test&learn

Digital Communication & C/P-RM
- Digitalisation of the communication media; fast & organic growth of Social Media communities, with a strong engagement; collaboration with nano/micro/macro influencer
- Prospects/leads acquisition campaigns with client’s sponsorship, partners & database providers

Cross-channel loyalty program with transactional benefits & targeted service/attention/experience-based rewards; to shift away from mass acquisition towards targeted customer retention

Centralized Data team for 360 collection, structuration & exploitation. Customers journeys & KPIs definition; clients' insights, NPS & surveys. Market studies & benchmarks

e-commerce: lagrandeepicerie.com (selection of wines & refined grocery products). 24S.com (managing Le Bon Marché editorial contents on dedicated pages)

Back to front office IS; managing digital projects to support sales, teams’ performances & stores’ operations
transformation digitale Luxe Mode beauté alimentaire grands magasins digitalisation des points de ventes Salesforce Commerce Cloud department store joaillerie vin e-commerce marketplace omnicanal crosscanal CRM Réseaux sociaux data Analyse de données Innovation roadmap Stratégie commerciale modèle économique Communication digitale Marketing technologie Stratégie SI Systèmes d'information B2C B2B digitalisation des magasins digital in store efficacité customer experience expérience clients

Carrefour - Carrefour

Grande distribution

Head of Solutions & Innovation at Carrefour grocery e-commerce

Massy, France

juillet 2015 - juin 2018 (2 ans et 11 mois)

Nationwide store & warehouse-based Food Click&Collect & Home Delivery e-commerce operations (courses-en-ligne.carrefour.fr, ooshop.fr), specialized operations such as catering, organic, pet food

- 22-person team of Product/Process Owners, Project Managers, Business Analysts & e-commerce Experts

- Implementing the 5-year strat plan into a comprehensive roadmap of deep technical projects to set-up new e-commerce features & Front/Back ends solutions (50+M€ budget, expecting 2+ b€ turn over)

- Managing e-commerce key programmes for Click&Collect and home delivery Food e-commerce in France : Rebuild of the cross-channel UX with updated mobile apps; merging Click&Collect and Home Delivery activities into a unified customer proposition (website & mobile apps); rebuild of the front/middle/back office e-commerce solutions to support expected growth

- Launching & scaling up new e-commerce activities to increase market share and penetrate new markets: nationwide store-based eCatering (traiteur.carrefour.fr, since mid-2015), 1-hour express Grocery delivery in Paris & major cities (livraisonexpress.fr, march 2017), seasonal cross-channel operations (wine fair, back-to-school, pharmacy), new payment methods (pay on delivery/pickup, instalments, 1-click payment…)

- Launching a state-of-the-art automated e-commerce fulfilment centre to improve efficiency and profitability. Implementing Orders/Warehouse/Transport management systems (operating since Jan 2017)

- Rebuild of the e-commerce platform (Front/Middle/Back office architecture & technologies) for better reliability & performances and optimized operating budget - Leading Carrefour Agile transformation amongst managing, business & technical teams : Organisation, new roles (Business/Process/Product Owners) & methods, certifications & trainings

- Leading innovation for Food e-commerce: European start-ups tour sponsoring & worldwide scouting; setting up POCs with start-ups for operational partnerships and equity investments
Alimentaire grande distribution Marketplace plateforme e-commerce livraison à domicile drive Méthode agile hypermarché supermarché omnicanal e-commerce vin crosscanal Transformation digitale CRM Réseaux sociaux Data Innovation Start-up POC roadmap technologie IT systèmes d'information logistique fulfilment robotisation automatisation last mile livraison express B2B B2C B2B2C Entrepôts Centre de distribution Distribution center Modèle économique efficacité customer experience expérience clients

MMT Consulting

Conseil & audit

Founder, cross-channel retail & marketplaces expert

Paris, Île-de-France, France

août 2013 - juillet 2015 (1 an et 11 mois)

Recommandations externes

Consultez les recommandations qu'a reçues Maxime

Formations