Brand development of Minéral&Co
> Marketing strategy (market study, segmentation, and positioning the concept of distribution, the definition of the marketing strategy in 7P, direct marketing actions, improved customer service outlets)
> Branding (positioning the brand, definition, and implementation of the brand strategy)
> Communication strategy (copy strategy, elaboration of the communication plan, implementation of the communication campaign in print, digital y P.R)
> Negotiation with service providers (agencies, newspapers, etc.)
> Digital strategy: social media, SEO, SEM & redesign website, newsletters
> Event organization
> Project and budget management
> Team coordination
> Edit the calendar of publication for Facebook, Twitter and Instagram
> SEO strategy, content creation for the blog and newsletter
- Planification of the global marketing digital strategy:
calendar of publication, SEO and SEM strategy,
follow of KPI's social media, providing recommendations about website optimization.
- Project manager to the creation and the implementation of marketing digital tools (Newsletter, Emailing, CRM, Product Locator for the web, Catalogues of products, the design of offers and price lists). Responsible and main key user of these tools.
- PIM (Product Information Management) Management (Product content, text, pictures, videos, features data, web update, data extraction and Analisis)
- Project manager for the creation of common databases to the group with the purpose of making the data available and obtain real competitiveness internally and an added value next to our customers. Working close to Logistic, Purchase, and Quality departments.
- Train key users
- Team management with trainee assistant.