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Malika T.

data strategy , digital analytics , conversion

Paris, France

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Déplacement
Travaille en partie dans vos locaux et en partie en télétravail
Durée de mission
Recherche des missions entre 1 et 3 mois

Malika en quelques mots

Data & Research Specialist with over 10 years of experience , including market research , digital analytics , digital advertising , data strategy , data visualization , conversion optimization , business intelligence , project management and product management .

Currently Independent Consultant helping clients to develop data strategy , implement analytics tools , develop strategic dashboards , transform data to actionable intelligence and develop business.

Previously served in a key role at IKEA France as Senior Digital Analyst managing data strategy and implementing it , developing Digital Analytics knowledge ...

Prior to IKEA , was Analytics Project Manager at HAVAS MEDIA , working closely with Medias teams to optimize advertising campaign and investments using datas .

Specialties : Data management, Digital Analytics, Data Strategy , Conversion Optimization, Data Visualization, Project Management , Product Management , Web development , Training .

Clients : IKEA , HETIC , EMLV , ISC , ECV Digital , Creteil University , Leroy Merlin , EDF , Canal+ , SFR , BNP Paribas , Volvo , Virgin ...

Expériences

février 2012 - juin 2015

Presse & médias

Havas Media Group

ANALYTICS PROJECT MANAGER

- Digital media campaigns impact : ad & site centric data management ; display, Search, Affiliate, Emailing, Social Media... (DCM, G. Adwords, Weborama , Comscore , Netratings , GA, Adobe Analytics , AT Internet )
- Digital & multichannel dashboards development: ; KPIs definition, segmentation, goals, target, prototype , data collection , automation , improvement ( Tableau Software ,Analytics APIs , Excel , VBA , ETL)
- Data vizualisation solutions : benchmark , implementation , training , migration (Tableau Software , Qlikview , Captaindash , Data journalism ...)
- Marketing Channels Optimization to achieve expected goals with predefined budget (ROI, CPA, sales, awareness , lead generation...), follow up & recommendations
- Ad hoc analyses, diagnostics & audits
- CRO for medias campaigns : A/B tests , Multivariate
- DMPs Implementation : solutions benchmark , segmentation, activation, datas collection / Audit ...
- Tag management (GTM , DCM ...)
- Predictive Analytics : display campaigns modeling (R , Python)
- Training & certifications : Googla Analytics certification project & training for Analytics & Data teams
Clients : EDF , BNP Paribas , Leroy Merlin , SFR , Orange , Virgin , Canal+ , Volvo
  • Digital media campaigns
  • Digital & multichannel dashboards
  • Data vizualisation solutions
  • Marketing Channels Optimization
  • Ad hoc analyses
  • diagnostics & audits
  • DMPs Implementation
  • Training & certifications
juillet 2015 - septembre 2017

Commerce de détail

IKEA FRANCE

SR. DIGITAL ANALYST

- Data Analytics solutions : audit , objectives , benchmark , implementation ( heat-maps, session recording, data visualization , AB testing...)
- Tag Management for all digital properties ; website , micro-sites , apps (Tealium )
- Ad hoc analysis, diagnostics & audits
- UX optimization : personas , information structure, wireframing ( Figma , HTML ... )
- AB testing strategy and campaign management (Maxymiser)
- CRO Strategy & On-site optimization plan for all digital properties (websites & apps)
- Personalization strategy , planning & campaign management (Beampulse)
- Dashboards development : business questions, goals , audience , data collection , design , development , training , improvment (Klipfolio , Analytics APIs)
- Process organization plan describing the way to work with sales , support , medias , legal , communication & IT teams , for a better digital experience (Trello , MS Project )
- Data Evangelism & Training for marketing , sales , product & support teams : Digital Analytics and tools (G. Analytics , Adobe Analytics , Beampulse, Maxymiser)
  • Data Analytics solutions
  • Tag Management
  • UX optimization
  • A/B testing
  • CRO Strategy
  • Dashboards development
octobre 2017 - janvier 2018

Education & e-learning

HETIC , ISC , EMLV , ECV...

DIGITAL MARKETING SPEAKER

- Digital Analytics – Master’s degree Digital Marketing HETIC
- Data visualization - Tableau Software
 Master Big Data & Digital Marketing HETIC
 Master’s degree Digital Marketing & Data analytics, EMLV
- Conversion Rate Optimization – Master’s degree Digital Marketing ECV DIGITAL
- Marketing Mobile
 Bachelor Digital Project Management ECV DIGITAL
 Master’s degree E-business CRETEIL University (since 2015)
- Agile & SEO – Master’s degree Digital Marketing, E-business ISC PARIS
février 2018 - Aujourd'hui

Conseil & audit

Freelance

DIGITAL ANALYTICS & DATA CONSULTANT

Recommandations externes

Formations

Certifications

Langues

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