Bienvenue sur le profil Malt de Jean-Luc !
Localisation et déplacement
- Localisation
- Paris, France
- Peut travailler dans vos locaux à
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- Paris et 50km autour
- Bordeaux et 100km autour
- Lyon et 100km autour
- Strasbourg et 100km autour
- Lille et 100km autour
Préférences
- Durée de mission
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- entre 1 et 3 mois
- entre 3 et 6 mois
- ≥ 6 mois
- Secteur d'activité
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- Agroalimentaire
- Arts & artisanat
- Chimie
- Commerce de détail
- E-commerce
+11 autres
- Taille d'entreprise
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- 11 - 49 personnes
- 50 - 249 personnes
- 250 - 999 personnes
- 1000 - 4999 personnes
- ≥ 5000 personnes
Vérifications
Charte du freelance Malt signée
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Langues
Catégories
Compétences (20)
Jean-Luc en quelques mots
- Marketing produit : Stratégie de marque, plateforme de communication, catégorie management online et offline, développement produit, innovation, produits alimentaire et non alimentaire, … J'ai géré avec mes équipes de nombreuses marques et gammes de produits pour des grands groupes (Duracell, Hachette, Intermarché, Spar) en France et en Europe.
- Entrepreneuriat et business développement : Création d'une marque de textile / décoration éthique. Conseil opérationnel pour des PME / ETI souhaitant se développer à l'international (Asie / Europe); Définition et mise en oeuvre de stratégies "route vers le marché".
Je suis aussi un professionnel engagé, je travaille depuis une quinzaine d'années principalement pour des marques eco-responsables (positionnement naturel, écologique, biologique, commerce équitable...)
Expériences
BtoC Business Unit
Project Director
M&BD Solutions
Marketing And Business Development Director
- Intelligence marketing and market analysis
- Definition of the "Go to market" strategy: Category management, product development, brand name transliteration, price strategy, distribution channels, social media... Sales and marketing strategy localization.
- Partners search: Evaluation, management and control (Importers / Agents / Wholesalers / Distributors)
- Validation of 3 years business plans. Sales objectives, distribution objectives, marketing budgets, fees and discounts. Monitoring and reporting, PoS visits, steering importers, wholesalers and retailers. Results for a traditional French personal care brand : CHINA:
- Opening of 1000 colors (Beauty specialists, South China), Wumart (Hypermarkets, East China), Olé, CitySuper & Freshmart (Premium supermarket, East and South China.), Specialty store on JD.com TAIWAN:
- Opening of Sogo, Breeze, Mitsukoshi, Takashimaya... (Department stores), Freshmart, CitySuper, Jason market...(premium supermarkets), Poya, Watson (beauty specialists), e-commerce and Costco.
M&BD Solutions
Marketing And Business Development Director
- Intelligence marketing and market analysis
- Definition of the "Go to market" strategy: Category management, product development, brand name transliteration, price strategy, distribution channels, social media... Sales and marketing strategy localization.
- Partners search: Evaluation, management and control (Importers / Agents / Wholesalers / Distributors)
- Validation of 3 years business plans. Sales objectives, distribution objectives, marketing budgets, fees and discounts. Monitoring and reporting, PoS visits, steering importers, wholesalers and retailers. Results for an ethic and innovative home care brand : China:
- 200 premium supermarkets opened in 4 years (BHG, Sogo, Freshmart, Ole, Citysuper...) + e-commerce (Flagship on Tmall and JD.com open in 2013, brand listed by Yihaodian…). CA China: From 0 to 12 million RMB year 4. Taiwan:
- Opening of Sogo, Breeze, Mitsukoshi, Takashimaya... (department stores), Freshmart, CitySuper... (premium supermarkets).
- Hong Kong For a brand leader in organic personal care and cosmetics
- Strategic analysis, brand repositioning for China: price, products range, brand message, products promise, search of new partners.
K&R Partners
Marketing Strategy Consultant
- Benchmark of new products, new concepts and services launched on the Chinese Market : Delivery of about 10 studies analyzing around 80 new products / new concepts / new services. Feasibility study for a "Fast Casual Dining" project
Ekimana
Managing Director - Founder
- All the products conceived are labelled ecological / organic and fair-trade, sourced in Asia (India, Bangladesh, Vietnam and Indonesia).
- Brand listed by catalog company leader in France and by large department stores
Groupement des Mousquetaires
Head of Marketing, Intermarché Non Food Business Units
- Lead a marketing team of 20 people, portfolio of 8 brands, CA: € 500 millions
- Coordination of a multi-disciplinary team (100 people), purchases, factories,merchandising, channel, quality control.
- Define the 3-5 years marketing strategy and operational plan. Brand strategy, consumer insights, consumer segmentation, CRM, new products development, innovations and category management (renew 20%-25% of the assortment each year). Results:
- Create and launch a new brand plateforme for the baby brand Pommette. Initiate the clustering of baby categories under the brand Pommette (Childcare, textiles, diapers and later food). + 15% in value.
- Three times nominated at a French new product contest (LSA): Diapers, Pantyhose, Stationery
- Outperformance of Intermarché private labels about 2 to 3 points value market share vs average on the market. Gain 2 points of market share, Serve 30% margin for the point of sales
- Management of an outsourced sales force to develop the distribution of for stockings, socks and underwear. 20/80 implemented in 1000 points of sales. Results:
Groupement des Mousquetaires
Marketing Manager, Grocery, Spar Germany (Hamburg)
- Switch from a retail brand policy (Spar brand) to a private brand policy by categories. Successful sales and projects impact :
- Launch of "ProNatur", an organic products brand in 800 PoS
Groupement des Mousquetaires
International Brand Manager, Intermarché
- Definition of the marketing plan for France + Spain, Portugal, Belgium, Poland. Team management (Assistant and trainee). Creation of two umbrella brands: Lekium for technological products, Jardins d'Oronte for products for gardening
- Turn-over x2 for textile and baby care.
- Turn-over x1, 5 for durable goods Assigned by the direction to elaborate a marketing and commercial strategy for Vetimarché (Apparels)
➢ Turnover increase from € 132 million in 1997 to € 200 million in 2001
Lagardere - Lagardère
Key Account Director
Duracell
Product Manager
- In charge of market analysis: consumers and retailers panels, ad-hoc research, brand communication pré and post tests. Follow-up of a consumer typology (10 focus groups, quantitative validation with 2000 people)
- Launch of the first battery with power check for specialized channels (Fnac...)
- Creation and launch of the brand ProCell for OEM business
2 recommandations externes
Consultez les recommandations qu'a reçues Jean-Luc