up to 350K EUR annual revenues and 2 employees
Sales & Marketing Strategy (B2B and B2C):
- 3000+ customers with 10% recurrent users.
- PR Campaign leading to television report on main French TV Channel (M6) and top French IT newspaper (Le Monde Informatique)
- SEO on competitive keywords such as “dépannage informatique, assistance informatique, maintenance informatique” leading to first page results on 3 main search engines (Google, Yahoo, Bing) and 1st result on Google for “dépannage informatique à distance”.
- Pay-Per-Clic optimization (keyword selection based on ROI, user tracking) on Google Adwords / Yahoo advertisement / Bing Ads leading to 30% decrease of customer acquisition cost
- User retention and acquisition through marketing emails (special offers, discounts, referrals)
- Development of internal CRM/ERP highly customized to business needs (financial reports, clients statistics and history) in PHP/MySQL
- Deployment of self-hosted VOIP infrastructure (Asterisk + softphones): decentralized Call Center, employees working remotely from several locations (integration with CRM, automatic call recording, dialplan)
- Servers administration and monitoring
- Development of various tools to support the business (scraping of companies listing for prospection, user tracking on website)
- Built a national network of 50+ subcontractors
- Everything an entrepreneur has to do to run a business: legal work, accounting, recruiting, paperwork
- Developed the MVP of the company extranet
- Recruited more than 35 software engineers and interns in 12 months
- Managed a pool of 6+ R&D projects (Web, mobile and IoT)