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Guillaume Rabaey

expert marketing digital

Peut se déplacer à Vevey, Vevey, Lausanne, Fribourg, Martigny-Ville

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Proposer un projet La mission ne démarrera que si vous acceptez le devis de Guillaume.
Proposer un projet La mission ne démarrera que si vous acceptez le devis de Guillaume.

Localisation et déplacement

Localisation
Vevey, Suisse
Peut travailler dans vos locaux à
  • Vevey et 50km autour
  • Vevey et 50km autour
  • Lausanne
  • Fribourg
  • Martigny-Ville

Vérifications

Langues

Catégories

Compétences (19)

Guillaume en quelques mots

Expert en marketing digital orienté performance avec plus de 10 année d'expérience dans la mise en oeuvre de stratégie digitale locale et internationale dans différentes industries.

Doté d’un esprit créatif et analytique, avec une solide expérience dans la planification et l'exécution de campagnes digitales 360 (acquisition, conversion, engagement et rétention) en faisant appel aux différents levier du marketing digital (SEO, SEM, Social Media, Email Marketing, Inbound Marketing, UX, etc).

Je me ferais un plaisir de vous accompagner dans l'éloboration d'une stratégie digital efficace et pertinente ou que ce soit pour des missions spécifiques comme un audit de site, de la mise en place de campagne Facebook ou Adwords efficaces, d'une revu de votre stratégie social media, ou encore d'un éco-système analytics pértinent.

N'hésitez donc pas à me contacter !

Expériences

Laureate Hospitality Education

Education & e-learning

Digital Marketing Coordinator

Montreux, Suisse

juin 2009 - décembre 2012

Core responsibilities included:

• Overseeing and implementing SEO strategy for the Glion & Les Roches brands
• Managing redesign of the Glion and Les Roches websites.
• Improving the usability, design, content and conversion of the company website
• Coordinating web marketing development projects
• Tracking conversion rates and making improvements to the website
• Monitoring competitor digital activity
• Collaborating with agencies and other vendor partners
• Brainstorming new and creative growth strategies

Laureate Hospitality Education

Education & e-learning

Digital Marketing Manager

Montreux, Suisse

janvier 2013 - janvier 2017

Responsible for Les Roches global brand digital strategy, including lead generation, conversion activities, and raising the profile of the company through digital channels. (Les Roches is a world leader in hospitality management education with 5 campuses around the world)

• Overseeing the creation and implementation of the global digital strategy for programs in Switzerland, China, United States, Spain and Jordan
• Devising strategies to drive online traffic to the company websites.
• Developing content marketing strategy (implemented blog, infographics, video content, etc.)
• Developing and managing digital marketing campaigns
• Planning and managing digital marketing budget and expenditure
• Overseeing social media strategy for the brand.
• Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs), adapting strategy as necessary
• Evaluating emerging technologies, trends and insights; providing thought leadership and guidance for implementation where appropriate
• Utilizing my strong analytical abilities to evaluate end-to-end customer experience across multiple channels and customer touch points
• Managing a team comprised of community manager, senior online copywriter and a webmaster
• Collaborating with agencies and other vendor partners
• Planning, executing, and measuring social media experiments and conversion tests

Alimentarium (Fondation Nestlé) - Nestlé

Culture

Responsable Marketing Digital

Vevey, Suisse

février 2017 - avril 2020

Leading the development and execution of the Alimentarium’s (Nestle's Foundation) strategic roadmap in leveraging digital and social media to drive traffic acquisition, customer growth and engagement, and raise the profile of the Alimentarium on a global level.

• Conceptualize, implement, and optimize digital marketing strategy with a heavy emphasis on content creation, user engagement, measurement, and constant optimization.
• Lead, implement, and optimize website’s SEO, including optimized keyword research strategy and directed content recommendations with content team (Increased organic traffic by 300% in 12 months).
• Developing and managing Google AdWords and Facebook Campaigns, including tracking and reporting to analyze effectiveness (Increased paid search traffic by 250% in 12 months).
• Building engaged communities by developing and overseeing Social Media strategy and optimizing content (Increased followers by 100%).
• Developing a Video Marketing strategy, including the creation of several web series in order to educate, entertain, and inspire viewers (an average of 30K views).
• Lead global website revamp project, work with multiple agencies and cross-functional teams to ensure the website is highly optimized towards core performance KPIs.
• Defined KPIs and implemented measurement, analytics, and reporting methods to gauge success and evaluate end-to-end customer experience across multiple channels and customer touch points.
• Planning and managing digital marketing budget and expenditure.
• Managing a team comprised of community manager, project manager, coordinator, and several agencies and vendor partners.

Recommandations externes

Consultez les recommandations qu'a reçues Guillaume

Formations

Certifications