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Grace Kabeya

chef de projet digital ( product manager)

Peut se déplacer à Paris

  • 48.85661400000001
  • 2.3522219000000177
Proposer un projet La mission ne démarrera que si vous acceptez le devis de Grace.
Proposer un projet La mission ne démarrera que si vous acceptez le devis de Grace.

Localisation et déplacement

Localisation
Paris, France
Peut travailler dans vos locaux à
  • Paris et 50km autour

Préférences

Durée de mission
  • ≤ 1 semaine
  • ≤ 1 mois
  • entre 1 et 3 mois
Secteur d'activité
  • Réseaux sociaux
  • Presse & médias
  • Mode & cosmétiques
  • Luxe
  • E-commerce
+6 autres
Taille d'entreprise
  • 1 personne
  • 2 - 10 personnes
  • 11 - 49 personnes
  • 50 - 249 personnes
  • 250 - 999 personnes
+2 autres

Vérifications

Langues

Catégories

Compétences (12)

Grace en quelques mots

Star communication professional with 5 years’ experience in beauty industry. Extensive knowledge of the beauty market, key players and make-up trends ( strobing, highlighting, contouring, chroming, baking, reverse contouring, clown contouring....)

Experience with NPD projects, ATL, BTL, Digital and sponsoring marketing activities, P&L responsibility > 6M€, budget setting, implementation and follow-up, strategy meetings, agency briefing & media planning, competitive analysis , management of design process and artwork approval.


Strong language skills, Lingala ( Mother tongue - DRC Congo) French (native), fluent in English, Spanish ; and cross functional relationship building skills.

Technically proficient in Microsoft Office/ Adobe.
Interested in luxury, beauty, travelling, engaged in social media and branding topics.

Enthusiast, hard worker, team worker, postive work ethic, business results oriented, keen to success, strategic, candyholic, able to thrive in a high demanding environment and work on a number of projects simultaneously.

Expériences

Black Up - UP

Mode & cosmétiques

Chef de projet développement cosmétiques

Paris, France

septembre 2016 - Aujourd'hui

Brand Strategy
Market Research
Product Development ( concept, story telling, formula, packaging, pricing, positioning, distribution)
Brand Activation ( trade marketing, visual merchandising, events, ePR)
Digital Branding

NAMASTE LABORATORIES

Mode & cosmétiques

Brand Manager

Londres, Royaume-Uni

janvier 2014 - septembre 2016

Reporting to Brand Director. Responsible for brand development and brand communications/activation through product development,POS, Print, Digital, PR, consumer events, Trade shows,Trade-Marketing ( Tesco, Sally, Asda, Boots), campaigns all over Europe.

•Contributed to Marketing plan and executed competitive analysis on market trends/pricing;

•Identified consumer insights and product concepts in line with brand strategy and brand equity;

•Managed innovation projects liaising with relevant stakeholders (R&D, packaging, supply chain, research; regulatory…) following NPD process and in supervision of brand director and brand managers;

•Lead coordinator on artwork development process, in collaboration with agency and local markets for all approvals, mock-up validations and deliveries;

•Worked with multiple local countries to help develop activation plans and business models for NPD launches;
•Assisted in fulfilling market requests, PR events, and preparing brand reviews each quarter;

•Responsible for comprehensive Launch Kits for existing and new product launches;

•Managed “NPD Updates “; Social media pages and lead monthly reporting on budget, expenses.

COTY INC - Coty

Mode & cosmétiques

Product Development Manager

Paris, France

juin 2013 - décembre 2014

Reporting to Marketing Manager, managing product development of the adidas fragranced line portfolio worth
75 M€ (N°1 Power brand – Coty beauty division) Promoted to Junior Brand Manager after completion of 6 months internship in January 2014.

Key Responsibilities
 Responsible for organizing and execution of marketing launch plans and packages, in line with budget and timescales from conceptual stages through the product life cycle for the purpose of maximizing revenue and ROI.

Key Achievements:
 Provided relevant consumer insights to build 3 years rationalization business plan for the fragrance category, which targeted 2 M€ in production cost savings.
 Successfully completed full brand launch of adidas get ready limited edition which drove incremental brand sales of 1,4 M€; an increase of 30% in brand awareness and 90 % increase in brand message recall during world cup events. Put together promotional materials and delivered launch pack consisting of pack shots, glam shots, POS guidelines document and materials, commercial video, t-shirts.
 Coordinated the shooting of the adidas get ready commercial video featuring (famous Brazilian football player Fred and Bia and Branca Feres) in Rio de Janeiro.
 Contributed brand and digital activation managing global website launch and setting up a tournament in France on social media to win a prize.
 Launched New adidas 6 in 1 anti-perspirant for male and female (Cool & Dry and cool & Care) taking part into each stage of the development process, R&D Briefs, approving fragrances, artwork process ,delivering promotional launch pack, and being involved in ATL activation( magazine, video adaptation for local markets)
 Successfully lead two shampoo line extensions for range refreshment and implemented full marketing mix across all markets to boost both line-up ‘sales. (Male : Hydra Sport 3 in 1 shower gel with an innovative enriched moisturizing complex for dry skin; Female : Soft Honey shower cream)
 Packaging and graphical re-launch of body mist (3 skus: lively, vitality, relax) across LATAM/US/ CAN market gaining incremental listings in beauty category trade, and delivering1.1 M$ value sales to the brand.
 Managed two marketing surveys in Russia for the purpose of launching a new male shampoo range dedicated to the Russian market ( 5 skus with different benefits : itch defense, fresh energy, pro sport, pure control, extra power)
 Through in depth research identified brand development opportunities for Brazilian, EMEA & China Markets. ( e.g developed new concepts ( initial stages) anti-perspirant Foot spray for Brazil; New skin care line and ergonomic roll-on packaging for China , discovers for EMEA region)

Recommandations externes

Consultez les recommandations qu'a reçues Grace

Formations

Certifications