Emmanuel Borne

consultant en stratégie & transformation digitale

Paris, France

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Rejoignez la communauté Malt pour découvrir le profil complet de Emmanuel Borne
Rejoignez la communauté Malt pour découvrir le profil complet de Emmanuel Borne

Compétences (12)

Emmanuel en quelques mots

> Senior Consultant with 12+ years of experience in consulting & operational projects for MARKETING, SALES & CUSTOMER directions.
> Strong focus on DIGITAL and CUSTOMER projects.
> ESSEC Grande Ecole graduate, Kellogg MBA alumnus, GMAT 720.

Expériences

février 2016 - décembre 2017

Conseil & audit

Renault-Nissan Consulting- Groupe Renault

Sales & Marketing Excellence Program - Project Management Office Consultant

>> Group-wide Marketing & Sales Excellence Program (Alliance Revenue Optimization Program).
In charge of the European direction (France + rest of Europe).
>> Accelerate WW Innovation & best practices identification & cross-fertilization
>> Project animation & coordination across all 30+ European countries, from C-level to operational
staff.
janvier 2010 - Aujourd'hui

Conseil & audit

Adzz Conseil

Digital Consultant - Strategy / Transformation / Innovation

Created independant Digital consulting firm Adzz Conseil in 2010 to help Marketing, Sales & Customer Directions with several sets of expertise :
• Digital Strategy definition & roll-out
• Digital Marketing & Sales optimization
• Digital Transformation
• Digital Innovation
• Digital Project Management

Adzz Conseil regularly cooperates with other consulting firms, namely Keley Consulting, Kalane Consulting, Sinnogen, Valtao or Velvet consulting.

Here are some of the projects we conducted:

> RENAULT-NISSAN GROUP (European Sales & Marketing Direction) (2016-2017)
Group-wide Marketing & Sales Excellence Program.

> SUEZ (Treatment Solutions Division) (2015)
Digitalize the WW central Sales & Customer Relationship Management tool (market intelligence, thorough centralized prospect data, RFP process management…)

> BOUYGUES TELECOM (2014-2015)
Customer digital direction & Digital strategy direction

> ORANGE BUSINESS SERVICES. Cloud Services “Prosumer” market (lecloudpro.orange.fr) (2013)
Position Orange as a leader in providing cloud-based services to the professional market.

> M6 WEB (2012)
Partnership opportunities study between innovative Consumer Internet start-ups & M6 Group

> PURE PLAYERS: POPCARTE.COM, KOW.FR, TRIVOP.COM… (2009-2015)
Bus. Dvt / Lead Generation / Customer acquisition through webmarketing campaign design and management (SEM/SEA Google Adwords; Retargeting campaigns…)

And also : Afpa, Groupe Nouvelles Frontières, Devop, King of Wear, Etam group, Ethic-Intelligence, Kitchendiet.fr...
septembre 2013 - février 2015

Télécommunications

Bouygues Telecom

eBusiness & Digital optimization Consultant

Customer ebusiness direction (cust. base = 11 M)
>> e-CRM optimization on the customer self-care web & mobile sites: transactional and relational
data analyses & insights, e-CRM automation, ad format optimization, A/B testing... Digital strategy direction
>> Web and mobile sites redesign project management in agile mode (Scrum method)
mai 2013 - août 2013

Télécommunications

Orange Business Services- ORANGE

Cloud Services Marketing Consultant

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