My expertise is mainly in the accessories business:

- 1990 - 1997 : Karl Lagerfeld, Director of women’s accessories
- 1997 - 1999 : Christina Lacroix, Director of Accessories and Licensing Development
- 1999 - 2010 : Givenchy (LVMH) , Director of Accessories Business Unit
- 2011 – 2020 : Delvaux, Artistic, Communication and Marketing Director

In these various positions, I always followed the same principles, which are not to transform a brand, but rather to reinterpret it, remaining faithful to its DNA: history, culture, values, know-how. My expertise is in the repositioning of the brand image and appeal in order to increase sales, margins and therefore EBITDA.

This has led to very significant results as demonstrated by my last two positions:

Givenchy :
- turnover multiplied by 4 and doubling of margins, ending up with a global turnover of €600 millions
- Transformed an aging business model based on low-margin travel retail and licenses of low quality & value into a thriving fashion business model

Delvaux :
- Turnover multiplied by 7 in 8 years, from €17 millions to €125 millions, transforming a money loosing company into a very profitable one : 28% EBITDA margin in 2017
- Repositioned a small, aging and renowned only in Belgium leather goods house into an international, premium brand with international sales growing from 2% to 75%
These results were obtained thanks to two assets:
- A flair to feel “l’air du temps”, in which direction the market is moving, allowing me to implement an efficient gradual brand repositioning: creating uniqueness, brand value and desirability
- A very important international network of free lancers, service providers and subcontractors allowing me to be extremely cost efficient within the allocated budget