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Charlotte Lecarpentier

directrice business development / marketing

Paris, France

  • 48.85661400000001
  • 2.3522219000000177
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Rejoignez la communauté Malt pour découvrir le profil complet de Charlotte Lecarpentier
Rejoignez la communauté Malt pour découvrir le profil complet de Charlotte Lecarpentier

Compétences (11)

Charlotte en quelques mots

EXPERT OF THE COSMETIC INDUSTRY & EMEA MARKETS

Operational & Development Marketing / Business Development / Consumer engagement 360 / Retail / Trade / Competition / Brand ambition

--> I define, shape and implement the strategies to drive growth in specific categories, on the short and long run.

• 15 years’ experience in building fast-growing beauty brands to gain market share, across diverse geographies (EMEA, US, ASIA) and distribution channels
• Local adaptation of the global strategy to drive sales
• Brand positioning
• Retail and Operational strategies and plans
• Brand P&Ls, strategic road map
• Team leader with capacity to drive project of multi-origins and establish business partnership with key markets
• Brand License management

Markets:
• Expert of Europe & Middle East markets / consumers behaviors / brands / competition / business leverages / retailers actors

Portfolio

Portfolio uniquement accessible aux membres

Expériences

janvier 2015 - novembre 2016

Mode & cosmétiques

COTY

INTERNATIONAL MARKETING DIRECTOR - Cerruti Parfums

Re-set the brand platform at the important time of the new Fashion Artistic Director’s appointment
Operational Marketing & portfolio re-set based on profitability
• Defined the operational plans for France “priority market” and co-led in-market execution
• Tracked launch results and lead operational adjustments for success in France key market (Marionnaud key partner)
Brand financials / P&Ls
janvier 2008 - décembre 2014

Mode & cosmétiques

COTY

INTERNATIONAL MARKETING DIRECTOR - Davidoff Parfums & Joop Parfums

Management / Team leadership: 5 direct reports / 20 project team counterparts

Strategy & Innovation
• Led the new developments and 360° programs in synch. with markets’profiles
Davidoff Champion generated $50M in Y1, biggest launch since Cool Water in 1989; #2 in UK & Ger.
• Impulsed global and local digital activation: JOOP >100K Facebook fans in less than 6 months
• Tied-up with local & global celebrities in Emerging and Global Markets
• Mapped local needs of strategic Emerging Markets (Brazil & South Africa): adapted media plans / promo
• Key result: JOOP double-digit growth in Brazil since 2009; #1 brand amongst black diamonds population in South Africa; Davidoff Silver Shadow sole line selected to MEA A-doors distribution

Local Operational Strategies / Retailers
• Ensured local deployment of the global strategy given local constraints (Emerging SAFR & Brazil, ASIA, EMEA, USA)
• Evaluated & controlled local competitiveness to ensure growth (pricing, media, digital, retail, distribution strategy)
• Commercial follow-up with local sales team & key accounts to ensure sell-in & sell-through / profitability

Brand financials / P&Ls
• Yearly planned & defended the annual budget to the Top Management ($3M-$10M)
• Tracked in-market P&L profitability / recommend necessary adjustments to improve Brands profitability

Partnered with Licensors & executives to keep projects in viable development / financials vs Licensors multiple demands
janvier 2005 - décembre 2014

Mode & cosmétiques

COTY

GLOBAL MARKETING MANAGER - Chloé Parfums

Management / Team leadership: 2 direct reports / 10 project team counterparts

Innovation & Strategy: successful re-management of Chloé Parfums right after its acquisition from Unilever by Coty
• Chloé Signature: co-led the new mix & activation developments. Ensured excellence in execution at local level
• #1 in Japan, Top 5 in Europe and US

Local Operational Strategies / Retailers
• Developed tailor-made local commercial strategies with key accounts. Proposed and controlled local activation and support plans. Ensured correct budget allocations; provided solutions when needed.

Market & Consumers researches. Adjustments based on the insights.

Licensors Management & Brand financials / P&Ls
décembre 2016 - juillet 2017 | Paris, France

Mode & cosmétiques

SHISEIDO GROUP

EXPORT EMEA MARKETING DIRECTOR

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