Bienvenue sur le profil Malt de Catherine !
Localisation et déplacement
- Localisation
- London, England, United Kingdom
- Peut travailler dans vos locaux à
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- London et 50km autour
Préférences
- Durée de mission
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- ≤ 1 semaine
- ≤ 1 mois
- entre 1 et 3 mois
- entre 3 et 6 mois
- ≥ 6 mois
- Secteur d'activité
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- Agroalimentaire
- Architecture & urbanisme
- Arts & artisanat
- Automobile
- Aéronautique & aérospatiale
+27 autres
- Taille d'entreprise
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- 1 personne
- 2 - 10 personnes
- 11 - 49 personnes
- 50 - 249 personnes
- 250 - 999 personnes
+2 autres
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Compétences (25)
Catherine en quelques mots
I am a French copywriter and transcreator in advertising with 3 decades of experience in global advertising. I have worked with +100 blue-chip brands and the world's best creative agencies.
I deliver 360° campaigns onsite or remotely in London and Paris as a freelancer, bringing unique and extensive experience in global advertising, top creativity, and flexibility to international networks, independent shops, digital agencies, and clients worldwide.
I offer French-English copywriting, transcreation, ideation, product naming, casting/VO directing. I produce work in print, TV, radio, sales material, direct marketing, B2C & B2B. In digital, I create articles, SEO-optimised content, UX content, eCRM, banners, apps, eCommerce content, social media posts.
I regularly present creative work to clients on behalf of agencies and win pitches for global accounts.
I deliver 360° campaigns onsite or remotely in London and Paris as a freelancer, bringing unique and extensive experience in global advertising, top creativity, and flexibility to international networks, independent shops, digital agencies, and clients worldwide.
I offer French-English copywriting, transcreation, ideation, product naming, casting/VO directing. I produce work in print, TV, radio, sales material, direct marketing, B2C & B2B. In digital, I create articles, SEO-optimised content, UX content, eCRM, banners, apps, eCommerce content, social media posts.
I regularly present creative work to clients on behalf of agencies and win pitches for global accounts.
Portfolio
Expériences
Intel Corporation
French copywriter
Intel4Education is the education arm of Intel that collaborates with schools and professionals supplying technology for remote learning in any environment for all. I was asked to create a radio script to promote Intel.fr/Intel4education in podcasts with Audio Experts.
Air France-KLM - Groupe Air France
French transcreator
I transcreate various animation video scripts targetting travel professionals for Air France KLM Business Solutions. They've launched a new version of their booking system as well as AFKL.biz. I also transcreate ads and flyers to promote the Air France and KLM Sustainable Aviation Fuel Program or SAF. The aim is to encourage the use of sustainable fuel by other airlines and help to tackle global warming caused by the travel industry and aviation in particular.
VCCP
French copywriter and transcreator
I work on a number of animation scripts for a digital accountancy software. I create VOs and end lines from interviews with business owners. I present the work to the French team, collaborating both with the VCCP CD and the client. I also transcreate YV scripts for a major FMCG brand.
Stickyeyes
French copywriter and transcreator
Stickyeyes is a digital agency part of the US REPRISE Digital network, working with some of the world's biggest brands. I write, transcreate and optimise content and articles for clients such as Adobe, Compeed, Freshworks, Hertz, Honda, Kleenex, NFL, Reckitt Benckiser (Lysol), STP, Western Union.
Mollie
French copywriter and transcreator
Mollie is a European PSP based in Amsterdam. I transcreate and proofread digital content destined for e-businesses in France and Belgium. High volume work including web content, testimonies, guides, CRM, social media. It requires a fast turnaround across all departments and interaction with multiple teams.
GoPuff
French copywriter and transcreator
Gopuff, a US leading fast grocery delivery service, bought the French leader Dija and wished to relaunch as Gopuff in France. They involved me with their French and British marketing teams to create everything from posters, flyers, and in-store promotions to transcreation of the app and various eCRM on a daily basis for a quick turnover and high-quality creative input.
Brewdog
French copywriter and transcreator
BrewDog the company that invented the famous Punk IPA wanted a French Punk copywriter so they got me! I create and transcreate copy for their content, product descriptions, social posts, and various promos.
Empire Design
French copywriter
Amazon Prime Video has won the rights to broadcast the French football Ligue 1 in France, including PSG and their new stat signing MESSI. I create and transcreate posters, TV indents, and press ads.
DEEZER - Deezer
French transcreator
Transcreating Deezer's various offers and plans from English into French.
Gorillas
French/English copywriter and transcreator
Steve, a Paris-based advertising agency, needed their campaign to be translated into English. As you'd expect from French advertising, plenty of play on words and a need to know equivalents in British culture.
VCCP
French copywriter and transcreator
Transcreating 4 creatives routes for a new McArthurGlen campaign. Above the line: TV, OOH, press, radio, advertorials but also paid social, paid search, digital display. McArthurGlen is a designer outlet with centres in several European countries with 3 centres in France.
Marcel Worldwide
English transcreator
Transcreating two creative routes from French into English as part of a competition. The campaigns were aimed at +30 year-olds and included numerous films and radio scripts, social media, and podcast sponsorship.
Vita Coco
French copywriter
Creating a series of posters for 4 Vita Coco products to be launched on the French market.
OPEN Health
French transcreator
Transcreating pitch and web content for a pharmaceutical client.
Tsw
French transcreator
Reworking an inadequate French translation for commercial VOs into a creative copy and transcreation of following commercial for NordVPN.
French copywriter
Creating various headlines to promote ads to businesses on the platform
Luxus Worldwide
French copywriter and transcreator
Copywriting and transcreation of a number of digital campaigns promoting AWS webinars with their partners in France. Emails, web content, social posts, ebook.
MRM//McCANN - McCann Group
English copywriter
Ideation and copywriting. I worked on a new digital campaign for Baileys (DIAGEO) UK/Ireland with an AD and a designer for digital, social media and retail. Part of a Creative Equals programme.
Ogilvy /Unilever
French copywriter and transcreator
I transcreated and created taglines for a new Unilever product range.
UNILEVER - Unilever
French copywriter and transcreator - En tant que freelance
I transcreated website content, app, eCRM for new product launch Signal Playbrush, a connected toothbrush for children under the French toothpaste Signal brand.
Dropbox
French-English copywriter
I created B2B emails in French and in English promoting Dropbox Business to business leaders.
Coolr /Photobox
French copywriter - En tant que freelance
I created social media posts for Facebook, Twitter, Instagram for Photobox using the ContentCal programme.
Haines McGregor / 1664 Kronenbourg
French-English copywriter - En tant que freelance
I collaborated with Haines McGregor, a Brand Strategy and Positioning agency for consultancy work in English and French for Kronenbourg1664. I created 15 creative themes relating to the French way of life and beer consumption, including insights and image search.
Studio La Plage (SLP) / AWS (Amazon Web Services)
French copywriter and transcreator - En tant que freelance
I transcreated various eBooks, YouTube subs and managed a team of 4 foreign transcreators (German, Italian, Spanish, Swedish) for AWS. I transcreated all copy into French which would be used as the template for the team in order to deliver a cohesive body of work.
BMB Agency /LinkedIn
French-English copywriter - En tant que freelance
I created concepts and multiple radio scripts and digital adcepts for a recruitment campaign. I provided a sociological and creative overview of the French landscape in relation to employment and recruitment.
Photobox - Photobox
French-English copywriter and transcreator
I created blogs, product naming and launches, transcreated eCRM, website content, Facebook CRM and GIF, advised on products and digital marketing for France. I worked on-site in a fast-paced environment, quick turnaround and collaborated at all levels of the organization.
POSSIBLE
French copywriter - En tant que freelance
I created original creative content for the Barocca website. I wrote lifestyle SEO-optmised articles/7000 words in French, no transcreation.
franklyfluent
French copywriter and transcreator - En tant que freelance
French copywriter and transcreator for a number of clients including Boursin-KIri (Bel), product naming for Innocent, Le Méridien, TV scripts for LesFurets.com (comparethe market.com), and more.
Decoder Transcreation
Founder/Creative Director - French copywriter and transcreator
I founded Decoder Transcreation, an international creative consultancy. I specialized in adapting campaigns for the international market with a pool of creatives from all over the world. I handled around 80 accounts in up to 30 languages, including 500 projects for Adidas.
DIAGEO - DIAGEO
French Copywriter - En tant que freelance
Worked at Guinness Brewing Worldwide and their agency Grandfield Rork Collins as copywriter on their pan-African business.
World Writers Ltd.
French copywriter and transcreator
I was a founding member of World Writers (I created the name) as a French copywriter and adapted the first-ever transnational ads for Nike by Wieden and Kennedy. Worked on all BBH International accounts including Häagen-Dazs, Hugo Boss, IBM, Levi's, Shell.
J. Walter Thompson Paris
French copywriter and transcreator
Worked on Ford, De Beers, Ideal Toys, Douglas McDonnell
Havas Paris - HAVAS GROUP
Trainee French Copywriter
Trained at Ecom-Univas part of the Havas network. Worked on Teisseire sirups.
Recommandations externes
Consultez les recommandations qu'a reçues Catherine