Description

With 12+ years in advertising agencies, I’ve spent most of my career shaping strategies for beauty and luxury brands.

Today my goal is to continue helping clients grow and transform by proposing agile and tailor-made approaches to meet their challenges and support them in reaching their business objectives.

Projects & Deliverables : Brand strategy & guideline / brand content (TVC / social media assets / creators assets) playbook / activation / social media recommendation / business & new business strategy / operating model

PREVIOUS EXPERIENCE

In my last role, I initiated and developed a major partnership with a leading player in the beauty industry.

This experience provided me with the opportunity to develop skills in:

- Business development from both brand and agency perspectives.

- Brand deployment through different areas of expertise: social media, creator strategies, campaigns, activation, and content production.

- End to end project orchestration across different platforms

- Team sourcing, hiring, structuring and management.

- Model and operational thinking.

- Transformation and change management from both brand and agency POVs.

Looking forward to sharing more with you!

Domaines d’expertise

Langues

Anglais
Capacité professionnelle complète
Français
Bilingue ou natif

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

BRAND AND DIGITAL STRATEGY CONSULTANT
LUXE / BEAUTY / LIFESTYLE
MODE & COSMÉTIQUES
avril 2026 - Aujourd'hui (2 mois)
Paris, France
- Brand strategy & territory / Social & Creator / Campaign & Activation
- Global Business Development & Client Relationship : Identification of business opportunities / Mid- to long-term business strategy between agencies and major brands / Main POC for all inquiries related to brand development and strategic partnerships
- Creative & Brand Strategy: Brand territory definition and deployment across multiple touchpoints
- Production & Operation: Advising on production model structuring (retainers, content factories) / Operational model selection and resource calibration / Implementation and optimization of processes and workflows across agency and client-side teams
- Project Orchestration: End-to-end project management across multi-stakeholder environments / Coordination of internal and external teams / Timelines, deliverables, and milestone tracking / Ensuring alignment between strategic intent and operational execution.
- Team Design & Leadership: Talent sourcing, hiring, and management of 15 to 20 people / Fit-for-purpose team structure design.
- Finance & Procurement: Financial monitoring / Negotiation with brands and procurement teams.
- RFI / RFP: RFI coordination / RFP orchestration
Social media Brand content Marketing Team management Communication strategy
Monks
Client Partner
décembre 2021 - février 2026 (4 ans et 2 mois)
Paris, France
CLIENT : L'OREAL (Group) - CROSS-DIVISION

- Global Business Development: Identification of business opportunities / business strategy
- Client Relationship Management: Main POC for all inquiries related to brand development and partnerships.
- Creative Strategy: Brand digital territory and deployment across multiple touchpoints.
- Production: Structuring teams for production retainers and content factories.
- Team Structure & Management: Talent sourcing, hiring, and management of 15 to 20 people.
- Operations: Implementation and optimization of processes and workflows.
- Finance: Financial monitoring / Negotiation with brands and procurement teams.
- RFI / RFP: Agency positioning on various RFIs & RFPs / RFI coordination / RFP orchestration and leadership.
business developement Social media Brand content Brand Strategy Marketing
Publicis Luxe
Account Director
juillet 2018 - mai 2021 (2 ans et 10 mois)
Paris, France
CLIENTS: ARMANI / YVES SAINT LAURENT BEAUTY / L'OREAL PARIS / BIOTHERM

- Retainer Digital: Campaign including launch digital strategy / Production and post production follow-up of commercial and photo shoots
- Chinese platforms strategies: Activation recommendations for Chinese hallmarks
- Always-on content & products launches: Strategic recommendations for E-Commerce & CRM / Digital strategy for global product launches
- TVC Campaign production & post production management
- VR Activation: Production follow-up & execution
- Products launches and hallmark activations: E-Commerce activations
- Social Media ecosystem : Lead for Armani Beauty social media / Social strategy and product launch activations.
Social media Production audiovisuelle Gestion de projet Réseaux sociaux Brand content