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Bertrand Janny

strategic planning & new biz

Peut se déplacer à Paris, Paris

  • 48.8546
  • 2.34771
Proposer un projet La mission ne démarrera que si vous acceptez le devis de Bertrand.
Proposer un projet La mission ne démarrera que si vous acceptez le devis de Bertrand.

Localisation et déplacement

Localisation
Paris, France
Peut travailler dans vos locaux à
  • Paris et 50km autour
  • Paris et 20km autour

Préférences

Durée de mission
Préfèrerait :
  • ≤ 1 semaine
  • ≤ 1 mois
Préfèrerait éviter:
≥ 6 mois
Secteur d'activité
  • Culture
  • Edition de logiciels
  • Luxe
  • Réseaux sociaux
  • Presse & médias
+2 autres
Taille d'entreprise
  • 1 personne
  • 2 - 10 personnes
  • 11 - 49 personnes
  • 50 - 249 personnes
  • 250 - 999 personnes

Vérifications

  • E-mail vérifié

Influence

Langues

Catégories

Compétences (16)

Bertrand en quelques mots

I won 10M€ new revenue in 3 years in my previous job (Linkfluence)

Because I am a:

Performant business hunter: around 60% conversion rate through all experiences (85% more recently)
Excellent listener: best understanding of client’s need is already 90% of the solution
Ruthless questioner: “Why? Why? Why?” are the 3 best questions to ask to get the bigger picture

And because in the end I deliver:

Lateral thinking: getting out of the box in order to find fresher solutions
Great telling: nice stories (even with data inside) for grown-up business issues
Compelling presentation: being passionate and committed is the best way to convey conviction


For whom? Industries I’m particularly good at:
automotive (Audi) sports (L’Equipe, Nike), luxury goods (Chanel, LVMH), food (Barilla, Lactalis, Pernod Ricard)

Expériences

DDB - DDB

Conseil & audit

Managing Director

Paris, France

mai 2001 - mai 2007

- Managing the account department (60 people).
- Responsible for part of the new business. Gains of L’Equipe, Lactalis, L’Artisanat,
- In charge of key accounts such as Audi, Lactalis (Président, Lactel, etc…), Française des Jeux (Loto), L’Equipe, Nike France, l’Artisanat, Henkel France…
- Grand Prix Stratégies and Gold Cannes Lion for L’Equipe (2005)
- Participating in DDB International Rising Stars Program (2004), then Omnicom International High Potentials Program (2005)

Duke Razorfish

Internet des objets

Head of Strategy

Paris, France

juin 2007 - février 2011

- Still an agency, but with different people: learning to cope with developers, geeks and project managers.
- Bringing brand strategy as long as working processes, a vocabulary, a different point of view to a pure digital player... Making happen the Agency’s vision: “we used to be a digital agency in an analogic world, tomorrow we gonna be THE agency in a digital world”.
- Systematically associated to pitching processes, and responsible for the gain of Canal Plus, Levi’s Europe and IOC (International Olympic Committee) accounts.
- Daily involvement in other major clients’ businesses: SNCF, McDonald’s, Nissan, Nike France.

Linkfluence

Edition de logiciels

Head of Strategic Planning + Head of Presales

Paris, France

mars 2015 - octobre 2018

- Creating from scratch a brand new Dept incl. 3 people, thus bringing « brand culture, strategy, insights and quali » to a software editor of Social Data, including also a qualitative Research Dept.
- Answering the “so what” issue of mere data while drawing conclusions and for action recommendations, creating new methodologies and indicators, telling (nice and branded) data stories.
- Creating also from scratch the Presales (e.g. New Business) Dept incl. 4 people: leading new business acquisition, generating pro bono spontaneous sales material, adding personalized approach for every given prospect.
- New business acquainted clients: LVMH, Chanel, Hermes, Kering, Pernod Ricard, Dyson, etc…
- Inspiring new Linkfluence corporate motto: Creative Data Intelligence

Recommandations externes

Consultez les recommandations qu'a reçues Bertrand

Formations