Bienvenue sur le profil Malt de Anouchka !
Localisation et déplacement
- Localisation
- Paris, France
- Peut travailler dans vos locaux à
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- Paris et 50km autour
Préférences
- Secteur d'activité
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- Luxe
- Mode & cosmétiques
- Santé & bien-être
- Sport
- Vins & Spiritueux
+7 autres
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Compétences (25)
Anouchka en quelques mots
J'ai ainsi contribué à remporter de nombreuses opportunités de new business (150k-10m€) et à développer les revenus des clients pour l'agence.
En tant que Directrice Clientèle et Executive Producer, j'ai travaillé dans des réseaux d'agences intégrées en coordonnant à chaque fois le travail du planning stratégique, de la création, de la production ainsi que le déploiement des campagnes et des contenus (TV, print, digital, réseaux sociaux, points de vente).
Au sein des annonceurs j'ai intégré des postes de Head of Marketing et Communication
Expériences
&OTHERS
Luxe
Founder, Freelance Growth, Client & Production Partner - En tant que freelance
Launched during the global COVID-19 pandemic and with distance working becoming the norm, I tap into my global network of independent thinkers and makers, providing brands with a tailor-made team to collaborate with, virtually.
I value integrity, strategic planning, the creative craft, design thinking, and the desire to continuously learn and evolve. I believe that when we flourish, so do the people and brands we work with.
With this in mind, I select the right experts for your project, lead, coordinate, strengthen and steer my chosen team to deliver on brief, on time and within budget.
Together, we form the lean, flexible and agile team you’re looking for.
Individually, we're also available to freelance across Europe and I have worked at:
In-house:
Ruinart (Moët Hennessy, LVMH) (Mat cover 9-months)
- Partly replacing the Global Head of Consumer Engagement
Agencies:
R/GA Europe as Global Client Partner on Siemens (8-months)
- Co-led global employee branding campaign MyGrowth
VMLY&R EMEA as Business Development & Communications Director (6 months)
- Lead across International and national pitches
www.andothers.fr
Instagram: @weareandothers
MullenLowe Group
Presse & médias
Business Development Director, Western Europe
Role:
- Regional Lead across all International and European new business in Western Europe, as well as, overseeing national opportunities in France
- Pitch lead on Siemens Home Appliances (Global), Skoda (France), Moet Hennessy (Global) & Amazon (Regional) amongst others
- Pitch support on Ferrero (EU), Gardena (EU), Amazon Prime (Global), Agence de la Biomedicine (France) and Audi (France)
- Acting Communications Director on all French activity for local and International trade and consumer press
- Acting Translator French / English across press releases, case studies, 360 campaigns, digital and social content inclu. VO/subtitles
At the 2018 Cannes International Festival of Creativity, MullenLowe Group brought home a total of 32 Lions. From 78 shortlisted entries, we punched above our weight to be awarded 32 Lions including 1 Grand Prix, 6 Gold, 14 Silver and 11 Bronze. LOLA MullenLowe took home almost half of them, with a grand total of 15!
Anouchka Limited
Presse & médias
Freelance Senior Account Director to Global Business Director - En tant que freelance
Agencies: HRCLS & Havas Group, TBWA \ London, Weber Shandwick & DeVries Global, Amplify, Nicolas Lavrov Studio and Vivacity Sport & Entertainment. Brands: Nutraderm (Nestlé Skin Health), Airbus, Airbnb, O2, Lancôme (L'Oréal), Merck, Pantene (P&G), Soho House Group, Samsung, Sony Mobile Global, Tesla, Pernod Ricard, Japan Tobacco International and HSBC Premier (...)
Pitch work: O2 (Germany), Paul et Joe (France), Lil-lets (UK), Nutraderm (Global), Airbus (Global), L'Oréal (Global), J.P. Morgan (US & UK), Merck (UK), Pernod Ricard (UK), Captain Morgan (UK) and Sony Mobile (Global)
Start-ups: Orveda, Missoma and Yes Sir
Partnerships with Rights Holders: Warner Music, Universal Music, EMI Music, Sony Music, Modular Records, Defected Records, Warner Bros, HRCLS Records, Fox, Weinstein, Disney, Pathé, Dreamworks Animation and Lionsgate (...)
Luxx Lab
E-commerce
Co-founder & Director
− Created and launched highly-curated multi-brand eCom platform for independent luxury fashion designers and niche labels - first of its kind − Scope included developing overall global business strategy, planning, creation and activation of an online drop ship model
− Wrote creative briefs working daily w/ appointed multi-disciplinary design and development agency partner across branding, prototyping, multi-brand website design and build, architecture, UX, eCommerce checkout funnel, payment gateway and shipping integration and eCRM templates
− Online & offline BTL marcomms strategy deployed - content creation, editorial, SEO, SEM (PPC, retargeting, display), affiliate marketing, digital and social campaigns, community management, strategic partnerships, blogger outreach, email, advertising and PR
− B2B pitch work to secure designer labels - led all 'procurement' meetings during LFW and PFW − Exclusive NPD and capsule collections designed and produced in partnership with most promising independent brands
− Drafted Seller Agreement, T&C, Privacy Policy, FAQs w/ appointed lawyer in line w/ English Law
− Negotiated annual rate card w/ TNT at 60% for International delivery – pan Europe & USA − Ensured fiscal management, monitoring cash flow and plans to ensure business objectives were met, on time and budget
Havas Group
Presse & médias
Account Director to Group Account Director at THE:HOURS and EURO RSCG LUXE
− Responsible for launching the London agency – joint venture with Universal Music and Havas Worldwide
− Reworked business model into a more coherent in-house out-house full service offer − Drove new business opportunities; credentials, case studies and proposals
− Collaborated with agency teams, aligning objectives and identifying deliverables for Blue Label, Jaguar, Chivas & Isklar
− Leveraged own network; Stella McCartney, Chanel, Paul Smith, W Hotels, Marquis Vodka, Bacardi, Orange and Emirates
− Wins included Marquis Vodka, Cartier and Tommy Hilfiger
− Co-ownership of accounts from strategic input to day-to-day management of tactics
− Brokered partnerships i.e. The Ting Tings x Tommy Hilfiger, Air x Cartier, Dan Black x Citroën (…)
− In-depth understanding of the brands, policies and processes that impact upon the business
− Event management from industry luncheons to brand activations to support the above at MIDEM, Lions, Cannes Film Festival, Basel, Fiac and Frieze
− Collaborated with Mark Ronson, Marion Cotillard, Elbow, André Saraiva, Dan Black, Josephine de la Baume, Olivier Zahm, Mélanie Laurent, The Ting Tings, Air (…)
− Reported to CEO worked w/ CFO, ECD, CSD, MP, CP and managed 1 SAM, 1 AM and 2 AEs
Havas Group
Presse & médias
Senior Account Manager at EURO RSCG KLP - En tant que freelance
− Activated music and talent elements for groundbreaking 360 degree Global Artist partnership deal between Bacardi & Groove Armada
− Identified, booked talent and curated music for the B-LIVE Global music program w/ relevant labels, publishers and their management
− Unified and activated Global Music Strategy across 25 countries and co managed a Steering Committee [12 International Markets]
− Created amplification tools & asset managed; exclusive branded content for all media platforms [copy, moving image, visuals, editorial, banners, radio program, VOD...]
− Streamlined and managed content for digital and social platforms
− Planning / scheduling of global ATL campaign w/ Y&R and subsequent adaptations
− CD release packaging and design [incl. on pack prototype], newsletter copywriting and toolkits − Responsible for rolling out new global brand identity across all platforms Client: ORANGE UK
− Implementation of experiential music partnership at Glastonbury 2008
− Curated music for digital campaign & booked talent to perform live at Orange tent inline w/ brief
Sony Music Entertainment
Divertissements & loisirs
Marketing Executive to Marketing Manager Europe at Extreme Music
Roster: Massive Attack, Quincy Jones, Digweed, Snoop Dog, Xzibit, Dweezil Zappa, Amon Tobin, Hans Zimmer & Klaus Badelt to name but a few
− Launched and set up local divisions in European territories to successfully maximise, support and execute global marketing, business development and sales initiatives
− Led new business & sales pipeline in Western Europe (UK, Benelux & France)
− Monitored trends identifying pan-European opportunities, gathered information on growth markets through market research and competitive analysis to support client acquisition and retention − NPD from conception through to production and implementation
- ongoing analysis, development & evaluation of merchandise, music products and formats: website design and build (downloads, streaming, UX, project manager and keyword search tool incl. play list, save, share, email and license options)
− Brainstorming and production of promotional items to service the marketing needs of the company
− Managed budgets, executed and maintained marketing and communications plans across assigned territories
− Analysed all campaigns in market [spend versus impact on sales]
− Coordinated events, PR and promotional activities to support the above including regular trips to key markets to foster and maintain positive client relations and presence within the industry
− Music supervisor advising music content usage for productions across all media platforms i.e TV, radio, cinema, digital and social.
UNIVERSAL MUSIC GROUP
Presse & médias
International Marketing Coordinator
− Frontline marketing working within International, strategic, catalogue, television and new format marketing divisions
− Copyrighting, editing and content creation for UniversalMusic.com
− International sales analysis & evaluation by product across all territories
The Fat Duck Group
PR & Events Assistant
- Assisted the team across PR, Events and Special Projects
- Managed reservations
Recommandations externes
Consultez les recommandations qu'a reçues Anouchka