Bienvenue sur le profil Malt de Amaury !
Localisation et déplacement
- Localisation
- München, Deutschland
- Peut travailler dans vos locaux à
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- München et 50km autour
- Stuttgart et 100km autour
- Nürnberg et 100km autour
- Salzburg et 100km autour
- Augsburg et 100km autour
- Hamburg et 100km autour
- Berlin et 100km autour
- Frankfurt am Main et 100km autour
- Innsbruck et 100km autour
- Bremen et 100km autour
- Köln et 100km autour
- Wolfsburg et 100km autour
- Düsseldorf et 100km autour
- Bozen et 100km autour
- St. Gallen et 100km autour
- Mannheim et 100km autour
- Lindau et 100km autour
- Kiel et 100km autour
- Dresden et 100km autour
- Leipzig et 100km autour
- Freiburg im Breisgau et 100km autour
- Saarbrücken et 100km autour
Préférences
- Durée de mission
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- ≤ 1 semaine
- ≤ 1 mois
- entre 1 et 3 mois
- entre 3 et 6 mois
- ≥ 6 mois
Vérifications
Charte du freelance Malt signée
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Compétences (15)
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Amaury en quelques mots
👉 Kostenlos und unverbindlich:
Vollständige Prüfung Ihres Google Ads-Kontos und Ihres Google Analytics-Kontos
👉 Tracking:
Ich definiere Ihre Ziele in Google Analytics in Verbindung mit dem Google Tag Manager.
👉 Monitoring:
Ich erstelle individuelle KPI Reports für Sie, sodass Sie Ihre Kampagnen-Performance überwachen können (in Google Ads, Google Analytics oder Data Studio).
👉 Training:
In persönlichen oder Webkonferenz-Trainings vermittle ich Ihren Mitarbeitern das Wissen, was sie benötigen, um Webanalytics intern und erfolgreich meistern zu können
Tracking Freelancer in München | Ex-Googler
Hi, ich bin Amaury Guenant ich komme aus Frankreich. Seit 2003 arbeite ich im Bereich SEA und war einer der ersten Googler im französischen Google-Office. Als Teil des Premium Support Teams habe ich große Adwords-Accounts mit einem monatlichen Budget von mehr als 100.000 € pro Monat optimiert. Außerdem habe ich SEA/SEM-Agenturen auf die Google Adwords Zertifizierung vorbereitet. 2008 bin ich dann nach München gezogen und habe seitdem für zahlreiche mittelgroße Unternehmen und Start-ups gearbeitet. Heute arbeite ich Vollzeit als Perfomance Marketing Manager bei der Shore GmbH. Dort kümmere ich mich um alle PPC-Kanäle, aber auch um den Bereich Web-Tracking, A/B-Tests und Datenanalyse.
Portfolio
Expériences
stereosense GmbH
E-commerce
Tracking & SEA - Beratung - En tant que freelance
Keyword Brand campaign
2 Keyword campaigns (DE - EN) (15 products)
Each product will have its own adroup with a dedicated ad text and a dedicated landing page
Each product will have its own Responsive Search Ad
2 DSA campaigns (DE - EN) (15 products)
Each product landing page will be integrated into a feed and Google will match the feed with relevant keywords automatically
Each product will have its own Dynamic Search Ads
All Sitelinks will be reviewed to integrate all products
✔️ All campaign will include a b2b audience (strict target or observation)
✔️ All campaign will have a negative keyword list and negative audience (registered users)
✔️ All campaign will use a bid strategy based on ROAS (a target ROAS LTV must be defined)
✔️ KPI reports will be created and saved in Google Ads and/or Google Analytics
This setup includes a handover training of 1 hour + 10 days support after launch
🎯 Objective:
With this setup, you will be able to monitor your campaigns with limited manual work. Google's automation tools will work towards reaching the ROAS target you have set.
stereosense GmbH
Tracking & SEA - Beratung - En tant que freelance
Google Tag Manager:
Setting up all your Tags, Variables and Triggers to work with user´s choice
Google Analytics:
Adjusting Google Analytics privacy settings for GDPR
Cookie-Banner:
Create an account on the Consent Management Platform
Backend configuration to meet GDPR requirements
Design and Categories name configuration
Configuration of Tags outside of GTM (only available with the paid version)
Test if all tags are fired as planned for each consent category
NOTE:
My services do not replace legal advice. I also recommend that you have your cookie management system validated by your data protection officer.
https://www.paidsearch.expert/Hilfe-bei-der-Implementierung-des-Cookie-Banners
✅ Google Ads ROAS bidding with LTV -
Define the average LTV
Check GTM and dataLayer logic for collecting Revenue data
Create a new variable for Revenue with LTV
Make Revenue with LTV accessible into the dataLayer
Test if Revenue with LTV is passed to Google Ads or Google Analytics
Create Bidding strategies in Google Ads based on a Target ROAS with LTV
✅ 45 min of handover training
Klier Hair Group GmbH - KLIER HAIR GROUP
Google Ads-Kampagnen / Google Analytics / Google Tag Manager einrichten. - En tant que freelance
✔️ Brand keyword campaigns
✔️ Generic keyword campaigns
✔️ DSA campaigns (automated campaigns based on AI)
✔️ Local Search Ads (for Google Local Search & Google Maps)
✔️ Ad Extensions (sitelinks, local, snippets, call...)
✔️ Remarketing Audiences
✔️ Negative Keywords / Negative Audiences
✔️ Automatic bid optimization > based on a Target CPA or Target ROAS
✔️ Automatic reports saved in the Report Center
✔️ 45 min of personal training after handover.
🎯 Objective:
With this setup, you will be able to monitor your campaigns with limited manual work. Google's automation tools will work towards reaching the goals you have set.
GORGEOUS SMILING HOTELS GmbH
Google Analytics e-commerce / Google Tag Manager / Google Ads Unterstützung - En tant que freelance
Container setup
Cross-Domain tracking
Subdomain tracking
Up to 10 Custom Dimensions
Event tracking
Pageview tracking
Ecommerce tracking
Konfiguration von Google Analytics
Property and View setup
Link to Google Ads and Google Tag Manager
Audience creation and push to Google Ads
Ecommerce tracking
Up to 20 Custom Goals
Up to 10 Custom Dimensions
Up to 20 Custom Reports/Segments
Google Ads-Optimierung
Keyword research and forecast
Up to 5 Campaigns setup
Ad texts and extensions
Audience/Remarketing
Conversion tracking
Automatic Bidding Strategies
Kostenlose Google Ads-Training
Hilker Consulting
Google Ads / YouTube / Google Analytics / Google Tag Manager - En tant que freelance
Creation Search and Youtube campaigns
Ad Copies and Ad Extensions
Keyword Research
Negative Keywords
Audience for Remarketing
Conversion Tracking (main and secondary conversions)
Automatic Bidding (Target CPA)
Up to 5 Custom Reports
Google Analytics Projekt
Up to 5 Custom Reports
Up to 5 Custom Goals
Up to 5 Calculated Metrics
For Free:
90 min Personal Training
Installation of Google Analytics tracking inside Google Tag Manager
Palitree GmbH
Google Analytics und Google Tag Manager Beratung - En tant que freelance
Cross Domain Tracking
Goal Tracking mit RegEx in Google Analytics und Google Ads.
Google Ads Schulungen
Stackfield GmbH
Réseaux sociaux
SEA & Tracking consulting - En tant que freelance
Google France
Conseil & audit
Account Strategist
Encourage advertisers to incorporate Google's variety of ROI-oriented adstrategies
Provide customer training and orientation on Google products
Google France
Conseil & audit
Associate Agency Account Manager & Training Specialist
Help agencies to manage their accounts with regard to the EMEA 3rd partyprogram.
Internal and external trainings for GAP: Google Adwords certificationprogram
Insparx
Divertissements & loisirs
Online Marketing Manager
Auto Europe GmbH
Voyage & tourisme
Online Marketing Manager for EMEA
Banques Alimentaires
Associatif et syndical
SEA consulting - En tant que freelance
72 missions Malt
Consultez les avis de fin de mission de Amaury
4 recommandations externes
Consultez les recommandations qu'a reçues Amaury